《老友记》安妮斯顿投资“紧肤神器”：年收入过亿美元

    对于持有Living Proof的股份可能导致的风险，安妮斯顿表示并不担心。“我并不紧张，因为我非常相信这家公司，我等待的只是成功。”安妮斯顿对公司事务参与得十分积极，甚至还帮忙做产品决策。最近在她的劝说下，研发团队换了洗发水的香味。另外，安妮斯顿还协助公司设计了Living Proof的专柜，很快就会在剑桥开张。她说：“不是简单地代言一款产品，这样就会对它进行更多的投资，希望它变得更出色。希望它有效，希望它说到做到。”

    尽管安妮斯顿喜欢Living Proof的洗发水，但我们估计看不到安妮斯顿代言这家公司的Neotensil产品了。安妮斯顿是护肤品牌艾维诺（Aveeno）的代言人，不允许公开推广其它护肤产品。不过贝劳德表示，安妮斯顿仍然可以同时与这两家公司合作，因为Neotensil与艾维诺的产品没有竞争关系。Neotensil只通过威朗公司（Valeant）的医师网络销售。Living Proof公司今年一月与威朗公司达成了一项销售协议，双方决定对利润六四分成，消费者使用七周Neotensil的费用是500美元。

    兰格指出，Neotensil只是在Strateris基础上开发的第一款产品。“至于未来会发生什么，我对于这个问题不是专家，但我可以说说未来有可能发生么。”这个平台可能会用来治疗脂肪团，或用来改善牛皮癣、干燥症等皮肤问题，或是可以延长香水的香味。兰格说：“大家可以把不同的药剂放在这种像塑身衣一样的面霜里，所以它在医学和非医学领域都有重大意义。”

    那么安妮斯顿对Living Proof公司有什么希望？“我只想让女性朋友知道，现在已经有了一些实实在在有用的东西，而且值得她们花出去的钱。另外就是希望公司继续保持增长。”（财富中文网）

    译者：朴成奎

    Aniston isn't worried about the risk of having a financial stake in the company. "I'm not nervous because I believe in it so much. I'm just waiting for it to happen." So much so that she assists with product decisions: She recently talked the team out of changing the shampoo's fragrance and also helped design their soon-to-open storefront in Cambridge. "[To be more than] the face of a product, you're much more invested in it and want it to be great. You want it to work. You want it to mean what it says."

    Despite her love of Living Proof's shampoo, don't expect Aniston to peddle Neotensil. As the face of skincare brand Aveeno (JNJ), the actress isn't allowed to officially promote another skincare product. But Beraud says Aniston's able to continue working with both brands because Neotensil's not competitive with Aveeno products. Neotensil only sells through Valeant's (VRX) network of physicians -- Living Proof struck a $75 million distribution deal with the pharmaceutical company in January that splits profits 60/40 -- and costs $500 for 7 weeks of use.

    Langer says Neotensil is just the beginning for Strateris. "I'm no expert on what's going to happen next, but I can say what could happen next." The platform may be used to solve cellulite, help skin problems like psoriasis and xerosis, or house a long-lasting perfume. "There's a whole range of medical and non-medical implications where you can put different agents in this kind of Spanx-like cream," says Langer.

    As for Aniston's hopes for the company? "I just want women to know that there's something out there that actually works and is worth their money. And that [Living Proof] just keeps growing."