汽车业七大创新领袖

    乌尔里希•哈肯伯格

    奥迪技术研发董事。

    大众汽车公司（Volkswagen AG）能够取得今天的巨大成就，很大程度要归功于它强大的设计能力。从保时捷（Porsche）的高性能，到大众的省油实惠，再到布加迪（Bugatti）具有曲线美的迷人外观，大众旗下的众多品牌都体现了自己的特色。这一切背后的主要智囊人物——人们所称的“教授哈肯伯格博士”——是这家汽车制造商的研发部门的领袖。他开发了全新的设计和制造方式，根据特定平台优化了各车型的差异性，使得这些车型拥有了一些共同特点，从而可以采用通用部件来进行装配。大众表示，利用这种方法节约的成本能够让公司给汽车增加其他特色和功能，或者在保证利润率的情况下降低售价。

    Ulrich Hackenberg

    Ulrich Hackenberg, board member for technical development, Audi

    Volkswagen AG is nothing if not an engineering powerhouse, its various brands embodying traits from Porsche's performance to VW's fuel economy to Bugatti's voluptuous and curvy exteriors. The mastermind of this expertise, Prof. Dr. Hackenberg, as he is called, is the head of the automaker's research and development. He is credited with developing a new approach to design and manufacturing that optimizes variation among models from a particular platform, all of which share characteristics that allow them to be built from common parts and components. The money saved by this method, VW claims, gives it the option to equip its cars with extra features and content or to reduce price while maintaining profitability.