汽车业七大创新领袖

    约翰•德•尼成

    英菲尼迪汽车公司总裁。

    德•尼琛在奥迪公司（Audi）度过了职业生涯的大部分时光，却在去年离开了这家德国汽车制造商，接受了重塑日产（Nissan）的豪华品牌英菲尼迪（Infiniti Motor Co.）的重任。上世纪80年代末面世的英菲尼迪如今已经有了自己的拥趸，然而它的品牌实力与宝马（BMW）、雷克萨斯（Lexus）和其他高档车型依然存在较大差距。德•尼琛采用的战略包括牵头研发英菲尼迪从未涉足过的新型车，同时用他声称的看起来比其德国竞争对手更“热血”的汽车来“诱惑”消费者。

    Johan De Nysschen

    Johan De Nysschen, president, Infiniti Motor Co.

    De Nysschen, who spent most of his career with Audi, last year left the German carmaker to accept the job of recreating Infiniti, Nissan's luxury automotive franchise. Introduced in the late 1980s, Infiniti has found devotees, though its brand strength sorely lags that of BMW, Lexus, and others. De Nysschen's strategies include spearheading the creation of models for categories in which Infiniti doesn't have an entry, as well as "seducing" shoppers with a car that he says will be seen as more "hot-blooded" than its Teutonic competitors.