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商业 - 汽车

聚焦2014日内瓦车展6大重磅车型

Doron Levin 2014年03月12日

日内瓦车展涌现出了6款重要的车型,涉及的汽车厂商包括宝马、日产、通用汽车、以及中国东风刚刚注入巨资的标致等大牌。这6款车型可能预示了整个汽车行业的发展方向。

    宝马2系Active Tourer

    宝马(BMW)以动感的后轮驱动和全轮驱动轿车著称。品牌实力和声望确保了宝马汽车的热销。和任何公司一样,这家德国汽车生产商必须保持增长才能蓬勃发展。为什么这家公司冒着形象和声誉受损的风险,推出首款前轮驱动车型?这就是原因。宝马2系更多的是一款多用途车(MPV),而不是轿车,即使搭载五名成年人也较为舒适。纯粹主义者肯定将感到害怕,因为宝马正在扩大产品线,希望在大众市场抢占更多份额。

    BMW 2-Series Active Tourer

    BMW is known for its sporty rear-wheel-drive and all-wheel-drive sedans. Its brand strength and reputation have made its cars strong sellers. Like any company, the German automaker must grow in order to prosper -- which is why it's risked image and reputation with its first front-wheel-drive model. The 2-series is more a multi-purpose vehicle (MPV) than a sedan and can carry five adults in comfort. Purists will be horrified, naturally, as BMW extends its lineup and tries to reach more of the mass market.

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