雅虎11亿美金收购Tumblr

雅虎在今年5月斥资11亿美元收购了轻博客网站Tumblr，一时间成为媒体竞相报道的大新闻，尽管它并不是科技界今年最大的一笔交易——微软（Microsoft）今年抛出了72亿美元的天价收购诺基亚（Nokia），但是它毕竟是玛丽莎•梅耶尔就任雅虎CEO以来最大的一笔投资。它也是梅耶尔的一笔豪赌，雅虎的用户群显然已经整体偏老了，急需通过Tumblr补充年轻的血液。

Yahoo buys Tumblr ... for $1.1 billion

Yahoo's $1.1 billion headline-making purchase of Tumblr in May wasn't the year's biggest tech acquisition -- that distinction should probably go to Microsoft's $7.2 billion bid for Nokia -- but it was Marissa Mayer's largest investment since becoming CEO. It was a big bet she argued earlier this year helps shore up Yahoo's decidedly older demographic with Tumblr's younger set.