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Workday遭遇成长的危险

Kevin Kelleher
2013-12-18

遭到甲骨文敌意收购后,前仁科公司高层成功创立了Workday。目前,这家新公司的客户规模和股价长势良好,但这种成长也伴随着危险。它2005年成立,至今依然没有实现盈利,而且亏损有进一步扩大的势头。

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    挑战甲骨文这样的公司并不是容易的事。它意味着要投资于云基础设施和软件研发,也意味着销售人员要能说服目标公司接受按需服务软件。同时,为了赢得合同,还要和大型企业在价格上展开竞争。弱势公司处境会很艰难。不过,如果投资者认为现有的大型企业、而不是这些弱势公司理所当然地应该实现较高的利润率,那将会是一个有利因素。

    目前,这个因素对Workday有利。然而,不断赢得新用户已经让它的股价达到了危险水平。但这也有好处,那就是甲骨文不太可能在这样的高价位对Workday发起恶意收购。(财富中文网)

    译者:Charlie

    Taking on a company like Oracle isn't easy. It means investing in cloud infrastructure, software R&D, and a sales staff to persuade companies to embrace on-demand software. It can also mean competing against giants on price to win deals. Being an underdog can be tough, but it helps when investors are expecting high profit margins from older giants but not from you.

    For now, that's working in Workday's favor. But the success the company is seeing in winning new customers is leaving its price at a precarious level. The high valuation of Workday's stock, however, has one more benefit: Up here, Oracle is unlikely to be staging any hostile takeovers of the company.

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