3.授人以渔，而不是授之以鱼

    早在1895年，《财富》美国500强之一的约翰迪尔公司（John Deere）就推出了《The Furrow》杂志教育农民学习新技术——如今，这本杂志已经是这个领域发行量最大的杂志。知名博主乔•普立兹在自己的博客Epic Content Marketing上这样说，这家拖拉机制造商那时可真有远见。对客户要授之以渔，而不是授之以鱼。本书作者向大家展示，如何在你所在的细分行业，利用新的数字化工具，建立起吸引和保持客户所需要的权威。

    3.How to teach rather than sell

    In 1895 John Deere (DE, Fortune 500) launched The Furrow to educate farmers about new technology -- and more than a century later, it's the largest-circulation magazine in its category. The tractor maker was onto something, according to Joe Pulizzi's Epic Content Marketing. Customers want to be taught, not sold. The author shows you how to build the authority you need to attract and retain customers in your niche, tapping new digital tools.