全球汽车巨头最后的市场高地在哪里
Doron Levin
2013-10-31
汽车巨头要想在未来十年继续保持销量的增长势头，必须及早布局所谓的金砖四国以外的市场，而它既包括印度尼西亚这样较大的国家，也包括伯利兹城这样的弹丸之地。
|
但是只要善于想办法，就能有赚头。雪佛兰就为哥伦比亚、委内瑞拉和厄瓜多尔设计了一套巧妙的融资方案。它让一群购车者可以集体凑钱买车，再按照抽奖的方式依次提车，这样就能在无需付现钱的情况下省下18%的购车开支。这套雪佛兰方案卖出的车占到了公司在哥伦比亚总销量的12%。 在新兴经济体中，自行车、小型摩托、牛车和公交车最终都会为汽车让路。而肯定会有几家汽车巨头能在这股潮流中成为大赢家。（财富中文网） 译者：清远 |
But creativity could pay off. Chevrolet devised a clever financing plan for Colombia, Venezuela, and Ecuador that allows a group of buyers to purchase cars collectively, take delivery sequentially according to a lottery, and save up to 18% on the total payment with no money down. The ChevyPlan accounts for 12% of Chevrolet sales in Colombia. Bicycles, scooters, oxcarts, and bus transportation finally are giving way to automobiles in emerging economies. A few global automakers are bound to be big winners. |
