立即打开
英菲尼迪VS.林肯:谁能跻身顶级豪车俱乐部

英菲尼迪VS.林肯:谁能跻身顶级豪车俱乐部

Alex Taylor III 2013-08-30
从高端品牌向真正的奢侈品牌进军堪称惊险的一跳。眼下,福特旗下的林肯和日产旗下的英菲尼迪这两大品牌都在马不停蹄的向着全球顶级豪车阵营进发。谁能率先撞线?我们不妨从品牌定位、市场优势、历史沉淀、未来前景等方面作一番对比。

10. 未来前景

英菲尼迪比林肯抱负更远大。它将开发高端独家产品,通过单一的经销商销售,同时还雄心勃勃地要在全球市场攻城掠地。

而林肯将采用共享技术、由福特-林肯经销商销售,同时放缓海外扩张的脚步,从而使资本获得更高的利用率。

林肯显然能为股东带来不错的回报,但英菲尼迪的声势更猛。同时鉴于德•尼琛的赫赫战绩,它应该能在跻身世界豪华车厂商阵营的进程中拥有更大胜算。

优势方:英菲尼迪(财富中文网)

    译者:清远  

10. Prospects

Infiniti is aiming higher than Lincoln by developing exclusive products that will be sold through single-line Infiniti dealers and is aggressively looking globally for opportunities.

Lincoln is being more capital-efficient by using shared technologies and selling through Ford-Lincoln dealers, and by moving more slowly abroad.

Lincoln can provide a good return for shareholders, but Infiniti will make the bigger splash, and, given de Nysschen's track record, has a better opportunity to join the world's elite automakers in the luxury tier.

Advantage: Infiniti     

热读文章
热门视频
扫描二维码下载财富APP