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商业 - 科技 - 头脑风暴大会

今年创业偶像大赛的冠军是:导游网站

今年有5家初创公司参加财富科技头脑风暴大会的创业偶像大赛,它们的业务涉及大学校园里的找人应用、专业导游网站、大数据应用、以及传递正能量的移动社交应用。经过包括雅虎女掌门玛丽莎•梅耶尔在内的四位重磅评委的评审,今年的优胜企业已经诞生。

Happier公司

参赛亮点:娜塔莉•高根是前苏联的犹太难民,她在去年二月推出了应用程序Happier。高根称其为“口袋里的情感书架”。用户可以上传一切能让自己开心的东西,从记录日常生活中点滴成功的帖子(“我拿了个特棒的停车位!”)到最喜爱的食物或地方的照片。这个应用程序只是万里长征的第一步。高根想把快乐事业打造成一个媒体公司和生活方式的品牌。除了Happier电视和Happier视频,高根还设想针对其他Happier产品的许可经营,如服装、汽车,甚至一家Happier航空公司。

评委点评:Wasserman媒体集团CEO卡塞•瓦瑟曼表示:“我不确定Happier是否能轻松击退竞争对手。”

Optensity公司

参赛亮点:许多坐拥海量数据的公司面临着同一个问题:如何理解这些数据的真实含义。三年前,当时还在反恐咨询机构A-T Solutions公司担任副总裁的帕梅拉•艾莉亚就发现了这个问题,而且捕捉到了其中的商机。艾莉亚携手 IT工程师斯科特•齐默一起创建了Optensity公司,他们推出的第一款产品AppSymphony主要应用于情报监视和侦察社区(Intelligence Surveillance and Reconnaissance,简称ISR),目前已有三家客户正在用它剖析监测数据。借助这款产品,客户可以迅速做出决策,而且无需担忧数据的位置、格式化方式和演变方式。

评委点评:Greycroft公司的普通合伙人丹娜•塞托表示:“Optensity的客户定位比较模糊,我认为应该给出一个具体的用户案例。可以谈谈创业者的背景和Optensity的发展方向。”

优胜者:AnyRoad以压倒性选票获胜。正如雅菲兄弟在赛后的头脑风暴科技晚宴上说的,他们现在面临着一个新的挑战:拿着Herman Miller公司提供的可观奖金,怎么装修旧金山的办公室才最好呢?(财富中文网)

    译者:珠珠

Happier

The pitch: 
 A Jewish refugee from Soviet Russia, NatalyKoganKogan rolled out Happier last February, an app she describes as an "emotional bookshelf in your pocket." Users upload anything that makes them happy, from posts chronicling their small daily success stories ("I got a great parking spot!") to photos of their favorite foods or places. The Happier app is only the first step along the way, however, and Kogan hopes to build the business into a media company and lifestyle brand. In addition to "Happier TV" and "Happier Videos," Kogan envisions licensing Happier products, like clothes, cars, even a Happier airline.

Judge's comment: "I'm not sure Happier is a business that's easily defensible against others," remarked Casey Wasserman, CEO of the Wasserman Media Group.

Optensity

The pitch:
 The problem facing many organizations sitting atop massive amounts of data is how to make any sense of it. Three years ago, Pamela Arya, then a vice president at the counterterrorism firm A-T Solutions, recognized and seized the opportunity. She co-founded Optensity with IT engineer Scott Zimmer and built AppSymphony, a product largely used within the Intelligence Surveillance and Reconnaissance, or "ISR," community by three clients to make sense of surveillance data.With it, clients can make decisions quickly without worrying about where the data is located, how it's formatted, and how it's changing.

Judge's comment: "It's a little murky who your customer base is," Settle commented. "I think you need to give a very specific use case. … Talk about your background, and offer a little vision of where it [Optensity] is going."

The winner: AnyRoad, by a landslide. As the Yaffe brothers put it at a Brainstorm Tech dinner post-victory, they have another challenge now: how to furnish their San Francisco offices with all that new Herman Miller loot.

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