产品类别：输家

敞篷车

    据《汽车新闻》（Automotive News ）报道，尽管整个汽车行业保持向好趋势，但敞篷车的销量在过去四年里基本持平，只占汽车市场1%的份额，比大萧条之前有明显下降。2008年时，敞篷车的份额大概还在1.8%左右。不过如果有新的敞篷车型能够抓住广大消费者的眼球的话，敞篷车的市场份额可能会很快回弹。说到底，敞篷车基本上是一种时尚产品，只需要一两款抢眼的车型就可以重新点燃这个市场的热情。

Product segment: Loser

Convertibles

    Automotive News reports that convertible sales have been basically flat for the past four years despite rising industry results. They now account for just 1% of the market. That's a steep drop from the heady days before the Great Recession, when drop-top share stood at 1.8% as recently as 2008. Those numbers could reverse in a hurry if a couple of models catch the public fancy. Convertibles are basically fashion items, and it would only take an eye-catcher or two to reignite the segment.