产品类别：赢家

皮卡

    归功于消费者信心的增长以及建设活动和能源勘探的增加，皮卡的销量有了很大的提高。今年前六个月，福特（Ford）F系列皮卡的销量上涨了19.2%，雪佛兰（Chevy）Silverado的销量也猛增了25%——尽管这两款皮卡都已经到了现款设计的寿命晚期。同时道奇公羊（Dodge Ram）皮卡的销量也攀升了23%。预计我们很快就会看到皮卡大战的升级。通用汽车公司（GM）7月4日发布了全新的2014款雪佛兰Silverado，分析师们认为，雪佛兰将投入大量广告费用，以拉近与福特F-150的差距。

Product segment: Winner

Pickups

    Truck sales are booming, thanks to increased consumer confidence and gains in construction activity and energy exploration. For the first six months of the year, sales of Ford (F, Fortune 500) F-series trucks rose 19.2%, and Chevy Silverado bumped ahead 25%, even though both are nearing the end of their model life, while Ram climbed 23%. Expect to see an escalation of truck sales wars soon. General Motors (GM, Fortune 500) launched its all-new 2014 Silverado on July 4th, and analysts are expecting Chevy to make a big advertising push to close the gap with the F-150.