公众认知：赢家

豪车销量竞赛

    如果把汽业行业改编成一套真人秀节目，那么豪华品牌之间的销量大战肯定可以改编成非常抓人眼球的一集。归功于无孔不入的媒体报道，奔驰（Mercedes-Benz）、宝马（BMW）、雷克萨斯（Lexus）等品牌的日常动态在车友圈里几乎比《卡戴姗姐妹》（Kardashians）的关注度还高。今年上半年，奔驰暂时以微小差距领先宝马，但是这还没有算进租约交易、销售激励以及其它促销因素，更不用提下半年双方还各有不少新车即将上市。

Public perceptions: Winner

The luxury car sales race

    If the auto business spawned a reality TV show, a popular episode would feature the battle between luxury car brands for No. 1 bragging rights. Thanks to blanket media coverage, the day-to-day fortunes of Mercedes-Benz, BMW, and Lexus have become better known in car circles than the Kardashians. For the record, Mercedes held a narrow lead over BMW at this year's halfway mark, but that's without taking into account lease deals, sales incentives, and other promotions, much less the arrival of new models later in the year.