有趣的是，这种竞争可以用来解释一个我一开始认为是亚马逊的一个不寻常的措施——Ａ９.据A9网站表示，A9“可以为我们的母公司亚马逊和其他客户管理重要的功能——它具有高可用性、跨平台、可扩展的产品搜索等功能，而且是一个可以服务广告客户和广告商的广告平台。”如果我在读到这份声明的时候不知道它是亚马逊的Ａ９发出来的，我还以为它描述的是谷歌。

    电子商务显然代表着零售业的未来，而且争夺这块新世界的战争也正变得越来越激烈。亚马逊提供了一个富有活力的产品搜索的替代平台，而且正在威胁着谷歌的一项核心业务。截止本文发稿时，谷歌的市值为２７２０亿美元，亚马逊的市值是１１３０亿美元。两大商业怪兽即将进行的碰撞将会非常有意思。（财富中文网）

    本文作者杰夫•乔丹是安德里森霍洛维茨公司的一位合伙人，他投资的公司包括Airbnb、Belly、Fab、Circle、Crowdtilt、Lookout、Pinterest、Wealthfront以及Zoosk等。之前他曾担任OpenTable公司的总裁兼ＣＥＯ，该公司在他的带领下于２００９年上市。在OpenTable之前，他还曾担任过PayPal的总裁，而且他还曾担任eBay北美高级副总裁和总经理。他的博客地址是：http://jeff.a16z.com/。

    译者：朴成奎

    Interestingly, this competition could be used to help explain one of what I initially considered to be Amazon's more unusual efforts, A9. According to their website, A9 "manage(s) critical capabilities – high availability, cross-platform, scalable products search and an advertising platform that serves advertisers and publishers alike – for our parent company Amazon and other clients." If I'd read this statement without the company being identified, then I'd have assumed they were describing Google.

    E-commerce is clearly the future of retail and there is a growing battle brewing for dominance in this new world. Amazon is bringing a vibrant alternative to product search and they're threatening one of Google's core businesses. Google's market cap as of this writing is $272 billion, while Amazon's is $113 billion. Godzilla is going to war with Mothra and it promises to be very interesting to watch!

    Jeff Jordan is a partner at Andreessen Horowitz and is on the boards of Airbnb, Belly, Fab, Circle, Crowdtilt, Lookout and Pinterest, as well as Wealthfront and Zoosk. Previously, Jeff was president and CEO of OpenTable, which he took public in 2009. Before OpenTable, Jeff was president of PayPal, and he was previously the SVP and general manager of eBay North America. He blogs at http://jeff.a16z.com/.