考虑多种购买方式

    微软要想避开过高的定价还有一种方式：提供不同的购买方案。微软可以借鉴手机的补贴方案，即买家可以支付较低的预付费用，而在未来几年按月支付月供，这样对于许多买家来说会更具吸引力。

Consider subscriptions

    One way Microsoft could side-step steep pricing: offer different purchase plans. A subsidized plan not unlike cell phones, where buyers pony up a lower upfront fee but pay monthly installments over several years could be more attractive to some buyers.