再次占领客厅

    当初微软宣布销售媒体屋（Mediaroom）的计划时，它的意图已经非常明显。媒体屋是一项依托于互联网的电视服务，针对的是有线电视公司。如今，微软希望投入更多的资金与时间，将Xbox打造成一个客厅多媒体中枢。而这项举措的一部分包括由微软位于圣塔莫尼卡市的制作工作室开发的内容。目前，该工作室由前CBS高管南希•特伦负责。换言之，新Xbox将不仅仅是一款强大的游戏工具，而是会成为为用户提供独家原创数字内容的特洛伊木马。

Dominate the living room...again

    When Microsoft announced plans to sell Mediaroom, its technology for Internet-based TV services aimed at cable companies, the message was clear. Now, more than ever, it wants to focus its cash and time on making the Xbox more of a living room multimedia hub than it already is. Part of the push should include content generated by Microsoft's Santa Monica-based production studio, now helmed by former CBS executive Nancy Tellem. In other words, the next Xbox won't just be a strong gaming vehicle but a trojan horse of original digital content users won't find elsewhere.