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“疯狂”的男装

Kurt Wagner
2013-02-04

从小爱针线活的维沙尔与莫希特•麦瓦尼表兄弟紧盯爱赶时髦的职场新丁,从电影里找设计灵感,自己设计所有服装。去年,高盛一名员工在邮件里向同事们推荐了兄弟俩的产品,当天他们就接到了70份新订单,全部来自这家银行的员工。公司借此一举打开了局面。创业必须做爱做的事。

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    麦瓦尼表兄弟是否认为两人是“好兄弟”?南加州大学(USC)毕业的莫希特对此倒是非常高兴;不过维沙尔似乎并不喜欢被打上这样的标签。莫希特开玩笑说:“(维沙尔)年轻的身体里藏着一个70岁的老人。”为了及时了解消费者最喜欢的着装风格,兄弟两人经常去酒吧和俱乐部,希望自己的服装品牌有朝一日能成为那里的流行装束。(维沙尔不喝酒,不过莫希特“却很好地弥补了这一点,”公司CEO如是说。)前往旧金山为公司参加零售加速器项目进行游说时,身为湖人粉丝的维沙尔,开场白却是激烈抨击来自奥克兰的金州勇士队。

    他们说,自由的生活方式让他们与消费者心心相连。但这并不意味着,他们不愿意为Combat Gent寻找严肃的投资者。公司创始团队一直在游说风投,希望能进行一轮融资。维沙尔和莫希特每周会拜访加速器项目的顾问两到三次。维沙尔说道:“我们希望强大起来,像风暴般席卷整个世界。”(财富中文网)

    译者:刘进龙/汪皓

    Do the Melwani cousins consider themselves "bros?" Mohit, a USC grad, was flattered with the label; Vishaal not so much. "[Vishaal] is a 70-year-old man stuck in a young man's body," jokes Mohit. Both cousins stay current on customers' favorite styles by frequenting bars and clubs where they hope their clothing line will one day become a staple. (Vishaal doesn't drink, but Mohit "makes up for that," says the CEO.) While making the company's pitch for the retail accelerator program in San Francisco, Vishaal, a Lakers fan, began by bashing the Golden State Warriors from nearby Oakland.

    The founders' free-spirited lifestyle helps them connect with customers, they say. But it doesn't mean they aren't dedicated to getting Combat Gent in front of serious investors. The founding team is pitching venture capitalists in hopes of accumulating a Series A funding round, and Vishaal and Mohit meet with advisors from the accelerator program two to three times per week. "We want to kick ass and take the world by storm," says Vishaal.

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