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2013全球汽车高管面临大考

2013全球汽车高管面临大考

Alex Taylor III 2013-02-04
新的一年里,全球汽车巨头的高管将迎来诸多考验。消费者们捉摸不透的口味、市场的不确定性和宏观经济的种种变数都是汽车行业的高管们要面对的问题。

    丰田章男:丰田汽车

    这位精力充沛的总裁可能想暂时收起他的赛车服,先弄清楚他的这个家族企业怎么才能避免经常召回车辆。除了同意拿出11亿美元解决突然加速问题外,丰田(Toyota )在2012年的最后三个月里召回了1,000多万辆车。就算这家公司的声誉百毒不侵,这种召回问题也绝不是简单的皮肉之伤。

    13. Akio Toyoda: Toyota Motor

    The energetic president may want to hang up his Nomex racing suit for a while and find out how his family's company can kick the recall habit. In addition to agreeing to a $1.1 billion settlement for acceleration problems, Toyota (TM) recalled more than 10 million cars in the last three months of 2012. Even for a company with a bulletproof quality reputation, that's more than a flesh wound.

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