伊东孝绅：本田汽车

    发布2012款简配版思域（Civic）并引起轰动后，本田汽车（Honda）总裁伊东承担了责任，并下令进行为期18个月的大改款。这既暴露出本田在产品规划上问题重重，也说明这家公司能极快地响应客户需求，但这可不是管理一家汽车公司的办法。伊东必须在2013年证明他有更强力的手腕才行。

    12. Takanobu Ito: Honda

    After the stripped-down 2012 Honda Civic launched with a thud, president Ito accepted responsibility and ordered an 18-month makeover. That either demonstrates faulty product planning or superb customer responsiveness, but it is no way to run a car company. Ito will have to demonstrate a firmer hand in 2013.