约翰•德•尼琛：英菲尼迪

    在奥迪公司（Audi）效力了20年后，德•尼琛2012年跳到了英菲尼迪（Infiniti）并移师香港出任首席执行官，以重振这一豪华车品牌。他上任后的第一个动作，就是发起了为英菲尼迪车型重新命名的会议，用字母“Q”来代表各车型。他说：“我们的愿景很简单，就是要成为豪华车俱乐部的常任理事，而这个俱乐部如今主要是由德国品牌统治的。”要想实现这个目标，尼琛要做的恐怕远不只是重新给品牌命名这么简单。

    11. Johan de Nysschen: Infiniti

    After 20 years at Audi, de Nysschen jumped to Infiniti in 2012 and moved to Hong Kong as CEO to relaunch the luxury brand. As a first step, he has devised a new naming convention for Infiniti models using the letter "Q." "Our vision is simple," de Nysschen says, "to secure permanent membership in the exclusive premium automobile club, a club that is today dominated by German brands." Expect that permanent membership to take a lot longer than renaming the cars.