福特Atlas概念车

    专门用来在电视上播放的亮相大片已经过时了（谢天谢地），但福特公司（Ford）却重新捡起了这种形式，同时进行了大幅改造。随着一支现场吉他乐队弹响伴奏，在一个模拟办公楼骨架的钢制格架中，六位电焊工挥舞着火花四射的火把从天花板上徐徐降下。他们刚落到地面，Atlas就从舞台天花板的另一处从天而降。作为2015款F-150的概念车，Atlas凭借轻量车身和省油特性广受好评，并对通用汽车（General Motors）即将推出的2014款皮卡构成直接挑战。如果这款皮卡在展厅地板上无法大显身手，那福特也总有办法开办自己硬汉级的太阳马戏团（Cirque de Soleil）供它驰骋。

2. Ford Atlas concept

    Made-for-TV spectacular reveals have (mercifully) fallen out of fashion, but Ford (F, Fortune 500) revisited old ways and made some dramatic updates. As a live guitar band blasted out a musical accompaniment, six welders brandishing what appeared to be live, spark-spewing torches were lowered from the ceiling in a steel-look grid resembling the skeleton of an office building. Once they reached the ground, the Atlas itself dropped out of the sky from a different spot on the arena ceiling. With its lightweight construction and fuel-saving features, the Atlas, a concept for the 2015 F-150, was well-reviewed and challenged General Motors' (GM, Fortune 500)coming 2014 trucks. And if the pickups don't work on the showroom floor, Ford can always open its own he-man production of Cirque de Soleil.