2013款林肯MKZ

    福特汽车正通过声势浩大的广告营销攻势，推动林肯（Lincoln）跻身高端品牌之列。更多全新的林肯车正在进入市场。不过，作为首款推出的车型，MKZ必将极大地影响人们对这些营销能否成功的看法。福特面临的首要挑战就是避免召回，而这个问题一直困扰着它近期推出的车型。

2. 2013 Lincoln MKZ

    Ford (F, Fortune 500) is making a big advertising and marketing push to lift Lincoln into premium brand status. More new Lincolns are coming to market, but as the first, the MKZ will most influence perceptions about whether the effort has the makings of a success. One of Ford's first challenges will be avoiding the recalls that have plagued its recent launches.