面对快速变化的科技，包括手机平台和社交媒体，中小企业疲于应付，他们将需要来自专业技术人员的帮助。而且，随着iPad、智能手机、笔记本电脑、DVR和其他设备的日益普及，家用技术激增。如果知名的、值得信赖的百思买提供的服务能帮助他们理解这些新兴科技，肯定会受到中小企业和普通消费者的热烈欢迎。

    通过这一策略，百思买可以从一个好看但不中用的庞然大物变成促进新技术应用的敏捷的领导者。百思买不必等着科技公司推出硬件，然后以极低的利润对外销售，而是可以帮助中小企业和消费者使用这些新技术，主导有才能的创业者进行未来创新。百思买不仅可以大幅提高公司价值，还能建立一个富有粘性的、忠诚的客户社区。他们将来到百思买购买它的服务与产品，并通过自己的网络为百思买进行推广。

    本文作者杰克·希达里为初创企业投资人，Dice.com公司联合创始人及前任CEO。发送评论：@jackhidary

    译者：刘进龙/汪皓

    As small and medium businesses (SMBs) contend with rapidly changing technology including mobile platforms and social media they will need more help from skilled professionals. Home technology is also exploding with multiple iPads, smartphones, laptops, DVRs and other devices now common in many residences. SMBs and consumers will welcome a branded, trusted service from Best Buy to make sense of this emerging tech.

    Through this strategy, Best Buy can transform itself from a white elephant chain to a nimble leader catalyzing adoption of new technologies. Instead of waiting for tech companies to come up with hardware that it then tries to sell at zero margins, Best Buy can shift to help SMBs as well as consumers use these new technologies and host the brainpower of future innovation. Best Buy will not only dramatically increase in value, but it will create a sticky, loyal community of customers who will now have a reason to visit the locations and purchase services and good from Best Buy and recommend Best Buy to their networks.

    Jack Hidary is a startup investor and co-founder and former CEO of Dice.com (DHX). Send Jack comments: @jackhidary