2013汽车狂想曲
ALEX TAYLOR III
2013-01-05
|
5月 2014款皮卡正式发布五个月后，通用汽车开始对它进行量产——但这时却发现手头竟还有成千上万辆待售的2013款皮卡。因此，通用大打促销牌，成为自从李•艾柯卡20世纪70年代为克莱斯勒公司（Chrysler）推出营销活动以来力度最大的促销，当时的口号是“买一辆车，得一张支票”（Buy a Car, Get a Check）。 |
May GM finally starts building its 2014 pickups after revealing them to the public five months earlier -- only to discover it still has hundreds of thousands of unsold 2013 models on hand. The resulting incentive binge is the largest since Lee Iacocca's "Buy a Car, Get a Check" campaign for Chrysler in the late 1970s. |
财富中文网所刊载内容之知识产权为财富媒体知识产权有限公司及/或相关权利人专属所有或持有。未经许可，禁止进行转载、摘编、复制及建立镜像等任何使用。
