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亚马逊融资30亿美元怎么花?

亚马逊融资30亿美元怎么花?

Adam Lashinsky 2012-11-30
感恩节后,亚马逊这家科技巨头不动声色地筹集了30亿美元的巨额资本,而且融资成本几乎为零。这么大一笔钱怎么花?根据亚马逊网站列出的业务清单来判断,野心勃勃的亚马逊可以有很多选择。

    AbeBooks。珍稀图书和教科书。

    Amazon Local。本地团购服务。

    Amazon Supply。工商业和科研产品供应。(测试版)

    Amazon Web Services。可扩展云服务。

    Amazon Wireless。移动电话和无线服务计划。

    Askville。社区问答。

    Audible。下载有声读物。

    BeautyBar.com。高端美容产品网站。

    Book Depository。图书网站,全球包邮。

    CreateSpace。独立出版,轻松如意。

    Diapers.com。婴儿用品大全。

    DPReview。数码相机测评网站。

    Fabric. Sewing, 缝纫编织。

    IMDb。电影、电视和明星。

    Junglee.com。印度购物网站。

    Myhabit。私人时尚设计师品牌闪购网站。

    Shopbop。设计师时尚品牌。

    Soap.com。健康、美容及居家必备品。

    Wag.com。包罗万象的宠物用品。

    Warehouse Deals。开箱打折货品。

    Woot。测试版团购网站。(这是我的描述。亚马逊的描述令人费解,似乎与实际情况不符。)

    Yoyo.com。购买玩具的乐乐园。

    Zappos。鞋类及服装。

    Vine.com。绿色生活全囊括。

    Casa.com。厨房、储物及家居用品。

    这些品牌中很多都是亚马逊收购来的,如Audible、Zappos和IMDb。有些网站显然是亚马逊没能买到手的、一些更成功的初创企业的翻版。亚马逊网站首页的最下面还提供了一个自身的“依托于互联网的广告”业务链接,对网络广告行业堪称一大威胁。它没有提到今年收购的机器人公司Kiva Systems,后者继续运行自己的网站,看起来在为非亚马逊客户服务。

    那么,亚马逊能怎么花这30亿美元?我们不妨自己数数。

    译者:早稻米

AbeBooks. Rare books and textbooks.

    Amazon Local. Great local deals in your city.

    Amazon Supply. Business, industrial and scientific supplies. (beta)

    Amazon Web Services. Scalable cloud services.

    Amazon Wireless. Cellphones & wireless plans.

    Askville. Community answers.

    Audible. Download audio books.

    BeautyBar.com. Prestige beauty delivered.

    Book Depository. Books with free delivery worldwide.

    CreateSpace. Indie publishing made easy.

    Diapers.com. Everything but the baby.

    DPReview. Digital photography.

    Fabric. Sewing, quilting and knitting.

    IMDb. Movies, TV & celebrities.

    Junglee.com. Shop online in India.

    Myhabit. Private fashion designer sales.

    Shopbop. Designer fashion brands.

    Soap.com. Health, beauty and home essentials.

    Wag.com. Everything for your pet.

    Warehouse Deals. Open-box discounts.

    Woot. Beta deal site. [My description. Amazon's is so confusing it defies description.]

    Yoyo.com. A happy place to shop for toys.

    Zappos. Shoes & Clothing.

    Vine.com. Everything to live life green.

    Casa.com. Kitchen, storage & everything home.

    Amazon acquired many of these brands, like Audible, Zappos and IMDb. Some of the sites are clear copycats of more successful startup companies that Amazon hasn't yet bought. Amazon includes a link at the bottom of its home page to its "Internet-based ads" business, a very real attack on the online advertising industry. It makes no mention of the robotics company it acquired this year, Kiva Systems, which continues to maintain its own web site and gives the appearance of serving non-Amazon customers.

    So, how can Amazon spend $3 billion? Let us count the ways.

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