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办公用品巨头史泰博亟需另谋出路

Jack Hidary
2012-08-10

经济衰退和数字平台的兴起给传统的办公用品零售业务带来了巨大的冲击。好在史泰博手上还有13亿美元的现金,它现在急需调整商业模式,转向增值产品和服务。

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    最后,让我们来看看史泰博的财务情况:史泰博手里握有13亿美元的现金,因此给了它比直接竞争对手更大的缓冲空间。但是在未来的几年里,即便有这样一笔储备,也无法抵挡它的业务模式承受的压力。

    如果史泰博大胆剥离零售业务,转攻增值服务领域,那么它或许能够创造一个利润更高的业务。这样做虽然在短期很艰难,但却能避免公司发展陷入停滞。不过,目前史泰博的管理团队还面临着不小的季度财务压力,史泰博能否像亚马逊的杰夫•索贝斯一样,勇于顶住短期压力,推行长期计划?为了股东的利益,希望如此吧。

    本文作者杰克•希德瑞是一位初创公司投资人,也是Dice.com的共同创始人和前任CEO。

    译者:朴成奎

    Finally, let's look at the financial picture: Staples has $1.3 billion on hand which gives it a far bigger cushion than its direct competitors. But even this reserve will not be able to withstand the pressure on its business model in the coming years.

    If Staples takes aggressive moves to shed retail outlets and move into value-added services it may be able to create a higher-margin business. This will require a clear conversation with the Street, which, while difficult in the short-term, will save the company from stagnation. Given the quarterly pressure on management teams today, however, will Staples have the stomach Jeff Bezos has for implementing long-range plans in the face of short-term challenges? For shareholders' sake let's hope so.

    Jack Hidary is a startup investor and co-founder and former CEO of Dice.com (DHX). Send Jack comments @jackhidary.

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