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商业 - 传媒与文化

《马达加斯加3》创意总监:续集不等于烂片

Daniel Roberts 2012年07月24日

人们在观看《怪物史莱克音乐剧》这类作品时会想:“噢,他们只是想多捞点钱。”他们不知道我们背后投入了多少人力、付出了多少辛苦、战胜了多大的困难……我的意思是,制作续集不等于为了捞钱而粗制滥造。

    说起视觉效果,现在所有的动画电影都采用了3D技术。这种技术是否存在泛滥的危险?

    肯定不是这么回事。就我们的电影来说,目前50%到65%的票房收入都来自于3D版本,就全球范围来看,这个数字显得特别高。如果善加使用,3D技术可以改善观影体验。我认为这项技术相当不错。我不认为3D技术会很快消亡。如今,非动画电影也采用了这项技术,人们当然愿意多花点钱享受3D效果。现在的小孩子几乎凭直觉就知道如何使用iPad。我认为,他们天生就觉得每部电影都该具有3D画面。

    真是太疯狂了。

    没错!

    译者:千牛絮

    Speaking of the visuals, every animated movie comes out in 3D now. Is there any danger of flooding the market too much with that technology?

    It sure doesn't seem like it. Fifty to sixty-five percent of box office revenues for our movies are now from the 3D versions, and that number is particularly high internationally. If 3D is used the right way and it adds a new level to the experience, I think it's wonderful. I don't see it going away any time soon, and now they do it with non-animated movies, of course, and people are happy to pay a little more to enjoy that. Little kids today know how to use an iPad almost intuitively. I think they're raised expecting 3D graphics in every movie.

    It's crazy.

    Yes!

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