3.单车收益

    梅塞德斯-奔驰的产品线主要向高端倾斜。无论是CL级、SL级还是别的车型，只要挂上三叉星的车标，基本都要比竞争品牌的同级车贵好几千美元。在奔驰AMG和它的黑色版的帮助下，梅塞德斯-奔驰的平均每车收益为53,000美元。宝马3系的流行则压低了宝马的每车收益——宝马的每车收益为47,400美元。反正不管怎样，奔驰和宝马的经销商们都已经心满意足了。

优势方：梅塞德斯-奔驰

3. Revenue per vehicle

    Mercedes' product line skews to the upper end -- all those CLs and SLs -- and the three-pointed star traditionally commands a premium of several thousand dollars over competing brands. Its AMG and Black Edition (above) cars help raise its average revenue per unit to $53,000. The popularity of the 3-series weighs down BMW. $47,400 is the average revenue per unit. Either way, both brands' dealers are happy campers.

Advantage:Mercedes-Benz