5.皮卡市场：福特喜忧参半

    福特的F-150是个真正的冠军，它算得上是美国最受欢迎的皮卡。丰田的Tundra皮卡无法与之媲美。不过受欢迎也是有代价的。福特过于依赖轻型卡车的销量。在美国这样一个向乘用车倾斜的市场上，轻型卡车的销量占到了福特总销量的近三分之二。而丰田事实上对卡车的重视还不够，因此它的皮卡生产线还有一定的填补空间。

5. Trucks: A mixed blessing for Ford

    Ford's F-150 is a true winner -- the most popular vehicle in America. Toyota's Tundra can't come close. But popularity comes at a price. Ford is uncomfortably overweighted toward light trucks. They account for nearly two-thirds of its sales in a market that skews toward passenger cars. Toyota is actually underweight on trucks, leaving it room to fill out its product line.