2011《财富》最愚蠢商业事件大盘点（上）

黑莓致歉礼包滥竽充数

    虽然黑莓的大规模服务中断持续了数天，但RIM高层对于如何弥补用户损失一直闪烁其词。

    10月17日，故障最终解决四天之后，RIM发布了一份声明，称：“我们非常珍惜和重视与用户的关系。”

    不过，他们的感激并不是通过现金的方式来表达。相反，RIM免费为用户提供了价值100美元的黑莓手机应用。列表中包括数个“宝石迷阵”（Bejeweled）和“模拟人生3”（Sims 3）等知名的应用，但剩下的基本都是“Vingo Plus”和“泡泡龙2”这样的货色。

    刻薄的说法是：黑莓的应用生态系统非常贫乏，放开手脚买，也花不了100美元。

    《纽约时报》（New York Times）报道称，如果用户选择20美元的DriveSafe.ly，而不是80美元的企业版，那么黑莓提供的清单中，其他应用加起来也才不过76美元——朱利安•波比顿

BlackBerry 'apologizes' with crappy apps

    As BlackBerry's massive outage stretched on for days, Research in Motion execs dodged several questions about make-good efforts for customers.

    On October 17, four days after the lengthy crash was finally resolved, RIM released a statement saying "we truly appreciate and value our relationship with our customers."

    But that appreciation didn't come in the form of cash. Instead, RIM offered its customers $100 worth of BlackBerry apps for free. The list featured a few well-known apps like Bejeweled and Sims 3, but the rest were the likes of "Vlingo Plus" and "Bubble Bash 2."

    Here's the kicker: BlackBerry's app ecosystem is so barren that it's almost impossible to spend $100 buying them.

    As the New York Times pointed out, if customers opted for the $20 version of an app called DriveSafe.ly -- instead of the $80 enterprise version -- and then bought every other app on BlackBerry's list, that would add up to only $76. -- Julianne Pepitone