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商业 - 汽车

三开门及其他:另类车型大赏

ALEX TAYLOR 2011年11月03日

即便到了现在,许多汽车厂商也喜欢在车门上做文章,弄出一些稀奇古怪的设计——可惜消费者反响平平。

车门上的花样

    现代汽车(Hyundai)最近火得不得了。它旗下的车型大受欢迎,供不应求,经销商们甚至说道,现代的新车往往刚一到货就被抢购一空了。

    不过当我听说现代最近推出了一款名叫“飞思”(Veloster)的运动紧凑车时,我不禁想道:现代公司难道没有听说过“奇门诅咒”这回事儿吗(也就是说车门造得很奇怪的车型,销量往往都上不去)?

    现代飞思这款车型有三个车门,驾驶员侧有一个,另一侧有两个。这种不对称设计倒是考虑到了实用性和造型的灵活性,但很可能危及它的市场销量。

    在汽车史上,还有一些车型采取了非主流的车门造型。有的是后开门,有的是前开门,有的车门外面没有把手,有的甚至连门都省了。有些自认为在搞创新的设计人士就是不喜欢传统的后方车门设计,多年来一直想玩花样,结果还是没能搞出什么名堂。

    这显然有蛇足之嫌。早初的设计已经很不错了,还瞎折腾什么呢?消费者的眼睛是雪亮的,他们会惩罚汽车厂商那些做作的设计。

    以下谨为大家列出几款三门轿跑和其它几款车门造型奇特的轿车。

Staged doors

    Hyundai has been on a tear lately, with its cars so popular and in such short supply that dealers like to say they are selling them off the truck.

    But when I heard about the latest Hyundai, a sporty compact called the Veloster, I thought to myself, "Hasn't it heard about the curse of the strange doors?"

    You see, the Veloster has one door on the driver's side and two doors on the passenger side for a total of three. It is an asymmetrical exercise in utility and styling flexibility that is likely to be at risk in the marketplace.

    The same goes for extra doors that don't follow the natural order of things because they are hinged in the rear and open to the front, don't have outside handles, or are otherwise compromised. People who think of themselves as automotive innovators have been fiddling with the basic rear-opening door formula for years without improving it

    It's liker trying to build a better paper clip. The original works fine; why mess with it? Customers know the difference -- and they will punish automakers for their unnatural acts.

    Herewith, a gallery of three-door coupes and other automotive oddities:

现代飞思

现代飞思:2011年

    韩国现代非常擅长把大家熟悉的某个概念加以发挥,把它做得更好。比如现代出品的紧凑型轿车伊兰特(Elantra)和中型车索纳塔(Sonata)这两款车型,它们将中低端家用轿车提升到了前所未有的高度。

    不过飞思走的却是另一条路。这款三门车的理念,就是在不牺牲便捷性的前提下,塑造一款运动型轿跑的造型。这个设计虽然方便了驾驶员,但是由于出入后排座位不便,所以后排乘客还是要做出一些牺牲。飞思的销量究竟如何,不久之后消费者们就会告诉我们答案。

Hyundai Veloster: 2011

    The Korean automaker has a knack for taking a familiar concept and making it better. The compact Elantra and midsize Sonata raise the affordable family sedan to previously unattained levels.

    The Veloster drives off in a different direction, however. The idea behind its three-door concept is to provide sporty coupe styling without sacrificing convenience. But the design actually penalizes the driver at the expense of the passenger by not providing easy access to the rear seat. Customers will begin to cast their votes shortly.

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