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5家商户的液态氮冰淇淋致富魔法

5家商户的液态氮冰淇淋致富魔法

SARAH STANKORB 2011年09月02日
液态氮冰淇淋消暑解渴,还成了小企业主们的摇钱树。

    菲丝•霍尔摩丝,Faithfully Sweet Presents Sweet Freeze公司所有人,正展示如何制作液态氮冰淇淋。

好吃好玩的冰淇淋

    商户名称:Faithfully Sweet Presents Sweet Freeze

    总部所在地:华盛顿特区

    网址:sweetfreeze.com

    菲丝•霍尔摩丝的小卖部位于华盛顿特区瓦尔特•E. 华盛顿会议中心(Washington Convention Center),每当小卖部开始升腾起白烟,好奇的人们就围上来——有些人还拿起了iPhone开始拍照。

    伴随着搅拌器的呼呼作响,头顶的彩灯不断闪烁,液态氮白色的卷须状烟雾开始喷薄而出,主要由奶油冻制成的调合冰淇淋就在Sweet Freeze按需成型了。如有要求,这种极度滑润的冰淇淋可以不含麸质的,也可以不含精制砂糖。

    霍尔摩丝39岁,是会议中心四家Sweet Freeze小铺和一家小餐馆的所有者。她花了两年时间做商业规划,制定食谱。当初,当她还在会议中心的餐饮定制服务公司Centerplate/NBSE担任餐饮销售经理时,她就攒下了15,000美元作为自己公司的启动资金。

    她向自己当时的总经理抛出了成立Sweet Freeze的想法,并在短短数周内就辞了职,而后与老东家签署了一份协议,以缴纳手续费为基础仍在会议中心里开店。这一策略帮她省掉了一大笔日常性开支。

    Sweet Freeze今年1月开张,第一个财季利润率就达到18%。现在,霍尔摩丝正在物色华盛顿特区的店面。

Faithfully Sweet Presents Sweet Freeze

    Company : Faithfully Sweet Presents Sweet Freeze

    Headquarters: Washington, D.C.

    Website: sweetfreeze.com

    As smoke billows from Faith Holmes' kiosk at D.C.'s Walter E. Washington Convention Center, curious people gather -- some with iPhones aimed.

    With the mixer's whir, colorful overhead spotlighting and white tendrils of liquid nitrogen vapor flowing, predominantly custard-based ice cream concoctions are made-to-order at Sweet Freeze. The decadently smooth ice cream can come gluten-free or without refined sugars.

    Holmes, 39, is the proprietor of four Sweet Freeze convention center locations and a caterer. She spent two years business planning, creating recipes and saving $15,000 for her startup while working as catering sales manager for the convention center's Centerplate/NBSE.

    She pitched Sweet Freeze to her general manager and within weeks of giving her resignation, penned a deal with her former employer to launch at the convention center on a commission-structured basis. The strategy helped cut her overhead substantially.

    Sweet Freeze opened this past January and was operating with 18 percent profits by its first quarter. Holmes is currently scouting options for a D.C. storefront.

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