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第二十七讲:卓越的公司与社会

《财富》(中文版) 2011年04月21日

卓越的社会不仅仅有好的公司和良好教育体系传递出来的经济法则。还要有好的艺术组织、好的政府机构、得力的警察部门和强大的军事力量,还必须有完善的医疗卫生体系。如果只有创造大量财富的公司,我们可能是繁荣的。但是,我们并不一定是一个卓越的国家。

高德思你刚刚谈到了公司与其所在的社会之间的关系。我想知道在你看来,就社会中的公司而言,一个繁荣的社会和一个卓越的社会有什么区别?

吉姆·柯林斯尽管我崇敬微软,但是我对比尔·盖茨的尊敬主要不是来自于微软这家公司,而是来自于他在创立微软之后所做的事。从小他父母就教导他,如果你创造了大量财富,挣了很多钱,或取得了什么成功,都不是什么大不了的事儿。如果说你不去关注,不去解决那些公司和政府都无法解决的问题的话,那么那些所谓的成功也没什么大不了的。

彼得·德鲁克说过,公司都是擅长于某一方面,他们在这方面会比其他人都做得好。但这是他们应该做到的。他们很擅长通过盈利机制来捐款。政府也擅长做一些事情,但是同时在其它许多事情上也会失败。因此在社会领域就有很大一块“中间地带”,其中有些大问题需要解决。

Thomas D. Gorman: You talked earlier about the relationship between companies and the societies in which they function in. I'd be interested to get your view on the distinction between a prosperous society and a great society, with respect to the companies in it.

Jim Collins: I have great respect for Bill Gates because not principally of Microsoft, which I do have respect for. But because what he's been doing since. And he was raised by his parents with the idea that if you just create wealth, or you just make a lot of money, or you just make a success, it doesn't really add up to very much. If you haven't actually, also, one way or another, put emphasis on how do we make the whole, solve really big problems that can't be solved by business and likely can't be solved by government.

And Peter Drucker talked about the idea that businesses are good for some things, they do that better than anyone else. But, that's what they should do. They're very good at contributions where you can fund the contribution through the profit mechanism.Government is good at certain things, but has largely failed at many others. So, there's this whole middle area of the social sectors where big problems have to be addressed.

 

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