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第十讲:坚守核心价值;调整商业战略

《财富》(中文版) 2011年02月15日

这个概念其实就是阴阳的概念。一方面是持续性,另一方面是变化;一方面是要保存、维持的东西,另一方面是要发展的东西;一方面是稳定的核心价值,另一方面是变化的方法、策略和结构。

双语访谈实录:
Thomas D. Gorman: One of your observations is that great companies that are enduringly great, managed to preserve their core values, core ideology, core purpose, wherever they go, while adapting business strategies and practices in the changing environments. What are some of the global companies in your research set that you think have done that particularly well?

Jim Collins: Yeah. Let me find my notes on this, I sat down and made a list of some of the ones I thought would do well, but also, what if might mean as you think across the different cultures.
I'm not sure that anybody does it perfectly. But, I would point to, mentioned earlier, Proctor and Gamble, has done a pretty darn good job of this. Johnson & Johnson has done a good job. What they have done, they're very global and they have operations all over the world.
Coca-Cola in some ways have done good with this, but they haven't been on our research, so I don't know them as well.
高德思:你说过那些一直保持卓越的企业无论在哪里,都能保留其核心价值、核心意识形态和核心目标,同时会改变自己的商业策略和做法去适应环境的变化。根据你的研究,哪些全球企业在这方面做得比较好?






吉姆·柯林斯:我查了一下我的资料,列举了一些我看好的公司,同时如果用其他文化背景来考量,它们又会处于什么样的位置?

我不确定任何人都能做到完美。但就像我之前提到的,宝洁在这方面做得很出色。强生公司(Johnson & Johnson)也是。它们都很全球化,都在世界各地开展业务。

某种意义上,可口可乐公司(Coca-Cola)也做得很好,但可口可乐没有被列入我们的研究范围,所以我对他们了解不多。
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