那些年大牌公司打响的声誉保卫战

    塔吉特公司

    • 危机：数据泄露

    • 时间：2013年

    2013年，美国第二大折扣零售商塔吉特公司（Target，《财富》美国500强）1亿多名顾客的个人信息被盗，导致这家公司的信誉受到了沉重打击。去年12月份塔吉特发布公告称，黑客在黑色星期五周末盗取了该公司的数据，让大约 4000万顾客的信用卡和借记卡信息受到了威胁。对本次黑客袭击展开调查后，公司高层意识到，另外约7000万名顾客的身份、邮寄地址和邮件可能也已经被盗。虽然塔吉特对这个问题采取了尽可能透明的策略，但它的利润仍不断受挫。和上一个圣诞节前的周末相比，这家公司在这个圣诞假期的成交量减少了3%-4%。一些分析师预计，本次黑客袭击事件可能给塔吉特带来超过10亿美元的罚款和其他相关费用。(财富中文网)

    译者：Charlie

    Target

    • Crisis: Data breach

    • Year: 2013

    Target (TGT, Fortune 500), the second-largest U.S. discount retailer, experienced a heavy blow to its reputation when a 2013 data breach compromised the personal information of more than 100 million customers. In December, the company announced that the credit and debit card information of around 40 million customers was at risk due to a data hack that occurred around Black Friday weekend. As Target began to investigate the attacks, officials realized the identities, mailing addresses, and emails of about 70 million additional customers may have been stolen during the breach as well. Despite the retailer's strategy to be as transparent as possible about the problem, Target's bottom line continues to suffer. The retailer saw the number of transactions this holiday season sink 3% to 4% compared with the weekend before Christmas last year. Some analysts have projected that the hack could cost the company more than $1 billion in fines and other related expenses.