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排行榜 - 中国企业社会责任100强 - 2011年

Fortune China CSR Ranking 2011

Fortune CHINA 2011年03月15日


    China Domestic CSR Top 50

CSR Rank China 500 Chinese Domestic Companies Industry Score
1 36 COSCO Industrials 64.1
2 3 China Mobile Limited Telecom 62.5
3 20 Lenovo Group Limited Technology 62.0
4 1 Sinopec Oil & Gas 56.3
5 15 Baosteel Basic Materials 55.3
6 23 Minmetals Basic Materials 53.0
7 18 China Shenhua Energy Basic Materials 52.6
8 37 China Coal Energy Basic Materials 51.9
9 8 China Construction Bank Financials 47.3
10 10 Bank of China Limited Financials 45.3
11 13 China Metallurgical Basic Materials 44.5
12 26 Bank of Communications Financials 42.9
13 32 ZTE Corporation Technology 41.5
14 4 China Railway Construction Corp Industrials 41.4
15 28 Shanxi Taigang Stainless Steel Basic Materials 41.2
15 29 Aluminum Corporation of China Basic Materials 41.2
17 46 Datang International Power Industrials 41.1
18 16 China Ping An Insurance Financials 40.8
18 57 CITIC Bank Corporation Limited Financials 40.8
20 7 ICBC Financials 40.5
21 35 China Southern Airlines Airlines 40.2
21 33 Suning Appliance Retail 40.2
23 11 China Communications Construction Industrials 39.9
24 54 Zhuhai Gree Electric Appliance Consumer Electronics 39.7
25 21 CNOOC Oil & Gas 39.0
25 43 Air China Airlines 39.0
27 30 Angang Steel Company Limited Basic Materials 38.9
28 45 Vanke Financials 38.1
29 2 PetroChina Company Limited Oil & Gas 37.4
30 17 Shanghai Automotive Group Automobiles 37.0
31 42 China Merchants Bank Financials 35.8
32 34 Shanghai Electric Group Industrials 35.2
33 47 Midea Consumer Electronics 32.7
34 14 China Unicom Telecom 32.4
34 55 Minsheng Bank Financials 32.4
36 24 Dongfeng Motor Group Automobiles 32.0
37 52 TCL Group Consumer Electronics 31.4
38 38 Wuhan Iron and Steel Basic Materials 29.6
39 22 China Pacific Insurance  Financials 29.5
40 63 China Eastern Airlines Airlines 29.0
41 6 China Life Insurance Company Financials 28.8
42 51 Foton Automobile Automobiles 28.1
43 9 China State Construction Engineering Industrials 27.1
44 56 Hunan Valin Corporation Basic Materials 24.6
45 5 China Railway Group Limited Industrials 23.9
46 61 China North Vehicle Industrials 23.7
47 41 Jiangxi Copper Company Limited Basic Materials 22.7
48 49 China South Locomotive Industrials 21.8
49 12 China Telecom Telecom 20.6
50 39 Maanshan Iron & Steel Basic Materials 18.1

    Multinational CSR Top 50

CSR Rank Global 500 Multinational Companies in China Industry Score
1 131 Dell Technology 67.6
2 2 Royal Dutch Shell Oil & Gas 67.5
3 89 Toshiba Consumer Electronics 67.2
4 209 Intel Technology 67.0
5 81 BASF Basic Materials 66.7
6 13 GE Industrials 66.6
7 32 Samsung Consumer Electronics 66.5
8 120 Nokia Telecom 65.8
9 23 Ford Automobiles 64.9
10 264 Sharp Consumer Electronics 63.5
11 65 Panasonic Consumer Electronics 62.6
12 170 Bayer Basic Materials 61.8
13 121 Unilever Household & Personal Goods 61.4
14 30 Daimler AG Automobiles 61.2
15 69 Sony Consumer Electronics 60.4
16 391 Motorola Automobiles 60.3
17 1 Nestlé Retail 59.0
17 44 Wal-Mart Household & Personal Goods 59.0
19 66 Procter & Gamble Household & Personal Goods 58.9
19 4 BP Oil & Gas 58.9
21 402 Ricoh Co., Ltd. Technology 58.8
22 370 3M Industrials 58.7
23 16 Volkswagen Automobiles 57.4
24 161 Dow China Basic Materials 56.3
24 301 Ericsson Telecom 56.3
26 78 Hyundai Motor Automobiles 55.8
27 237 ABB Group Industrials 55.6
27 26 Hewlett & Packard Technology 55.6
29 67 LG Telecom 55.3
30 51 Honda Motors Automobiles 54.5
31 465 ASUSTek Technology 54.3
32 216 Canon Consumer Electronics 54.0
32 487 Acer Technology 54.0
34 455 Kimberly-Clark Household & Personal Goods 52.7
35 342 L'Oréal Household & Personal Goods 52.4
36 40 Siemens Telecom 52.3
37 272 POSCO Basic Materials 52.0
38 231 Royal Philips Consumer Electronics 50.5
39 369 Accenture Technology 50.4
40 479 Sanyo Electric Consumer Electronics 49.4
41 146 Mitsubishi Corp Automobiles 49.2
42 418 Alcatel-Lucent Technology 49.0
42 5 Toyota Automobiles 49.0
44 47 Hitachi Industrials 48.7
45 48 IBM Technology 48.6
46 22 Carrefour Group Retail 48.5
47 63 Nissan Automobiles 45.6
48 206 Marubeni Industrials 43.8
49 164 Mitsui Industrials 43.6
50 195 Itochu Industrials 43.3

    INTRODUCTION

    In the Accountability - Fortune China Managerial CSR Survey 2009, ‘lack of knowledge’ was described as the primary obstacle facing Chinese businesses wishing to operate in a more socially responsible way. To that end, Fortune China and InnoCSR Co. Ltd have worked to develop the 2011 China CSR 100 Ranking, which aims to raise awareness of CSR, to highlight best practices and begin a meaningful conversation between companies and their stakeholders. By putting the spotlight on company CSR performances, the Fortune China CSR 100 Ranking delivers both ‘carrots and sticks’ to companies in China; giving recognition on the most socially responsible companies and a needed wake-up call to the laggards.

    HOW WAS THE RANKING DEVELOPED?

    The Fortune China CSR Ranking 2011 was developed by the research team at InnoCSR Co. Ltd., a Shanghai based consulting firm specialized in CSR strategy and experts in the criteria used to assess the social responsibility of companies. Guidance was provided by the Research board comprised of:

    Fortune China CSR Ranking 2011 Research Board

    

• Mr. Sam Yoon-Suk Lee, Founder and CEO of InnoCSR

• Dr. Zhou Zucheng, Professor of Management and Business Ethics at Shanghai Jiaotong University

• Dr. Bala Ramasamy, Professor of Economics, China Europe International Business School

• Dr. Jay-Hyuk Rhee, Professor of International Business & Strategy, Korea University Business School

• Mr. Zhou Zhanhong, Assistant Managing Editor , Fortune China

    In creating the ranking, the research team aimed to strike a balance between global and local CSR agendas. Initially, a basket of the world’s leading CSR ratings, reporting standards and prominent environmental and social standards were studied, from which key criteria were indentified (see Fig. 1). The team capitalized on InnoCSR’s extensive in-house understanding of China’s CSR environment, and conducted additional tailored interviews with experts to understand China’s unique domestic CSR agenda.

    Having indentified the most critical CSR issues, performance indicators were extracted and regrouped to form a ranking framework. The framework was structured around the industry recognized parameters of Environmental, Social and Governance (ESG).

    The newly released ISO26000 ‘Guidance on Social Responsibility’ was one of the documents on which the Fortune China CSR 100 Ranking was benchmarked. Since its release on November 1st, 2010, there has been growing interest in ISO26000’s ‘Guidance on Social Responsibility’. Created with participation from 99 countries from the developed and developing world the document was ratified by the Chinese government. While ISO26000 and the Fortune ranking frameworks differ in structure and, notably the stress placed on Chinese CSR issues, there was significant overlap between the two. The Fortune China CSR 100 Rank framework covered all 7 core subjects mentioned in ISO26000, and 33 of the 36 related issues.

    WHAT DOES THE FORTUNE CHINA CSR RANKING MEASURE?

    Fig.1 Fortune China CSR 100 ranking domains

ENVIRONMENT SOCIAL GOVERNANCE
Environmental Management Labor Practices Board Structure & Diversity
Pollution Prevention Customers Fair Marketplace Practices
Resource Use Community CSR management
Climate Change & Biodiversity Supply Chain & Human Rights CSR communication

    Companies are ranked based upon their aggregated score across 3 domains, each comprised of 4 equally-weighted criteria. These 12 criteria are further divided into 180 scoring indicators. The scoring indicators represent the actual set of questions we wish to answer about the company.

    INDUSTRY WEIGHTING

    Ranking is based upon the aggregated score for the three domains, however the weight assigned to each domain will vary depending on the sector in which the company operates. For companies in sectors with a high impact upon the environment (e.g. basic materials and airlines), additional emphasis is given to their environmental performance, and vice versa, companies in sectors with a lower environmental impact have a higher weight assigned to social performance. For all sectors, governance criteria account for 30% of the overall score (see Fig. 2).

    Fig. 2 Sector Weighting on ESG domains

Sector Environment Social Governance
Oil & Gas 40 30 30
Industrials 40 30 30
Basic Materials 40 30 30
Automobiles 40 30 30
Airlines 40 30 30
Consumer Electronics 30 40 30
Household & Personal Goods 30 40 30
Retail 30 40 30
Financials 30 40 30
Telecommunications 30 40 30
Technology 30 40 30

    *The basis for the sector weights was derived from the FTSE4Good Environmental Leaders methodology. FTSE4Good Environmental Leaders categorizes industries into high, medium or low impact. For the purposes of the Fortune China CSR 100 ranking this was converted into a two-tier high-low impact scale.

    HOW WERE THE COMPANIES CHOSEN?

    Fig. 3 Sector Breakdown

Sector China MNC
Oil & Gas 3 2
Basic Materials 12 4
Industrials 9 7
Airlines 3 0
Automobiles 3 8
Consumer Electronics 3 8
Household & Personal Goods 0 5
Retail 1 2
Financials 11 0
Technology 2 8
Telecommunications 3 5
Other 0 1

    The company population for the ranking includes both China domestic and multinational companies. Domestic companies were chosen based upon their ranking in the Fortune 500 China Companies 2010 (based on revenue). Firms were then screened for the presence of a fiscal 2009 CSR report, and the highest ranking firms are then selected for inclusion in the ranking population.

    The population of multinational companies was derived from the Fortune Global 500 2010 list, and further screened to include companies with significant revenues in mainland China (based on data from China’s Ministry of Commerce). Multinationals were required to have published consistent global CSR report for the last 3 consecutive years.

    LIMITATIONS

    The Fortune China CSR 100 Ranking offers a standardized assessment of CSR practices across the leading companies in China. Scoring relies upon corporate public disclosures (annual reports, CSR reports, website disclosures), as well third party sources which we deem to be reliable. Unfortunately, some companies, especially in China, are less accustomed to public reporting. If relevant information is not found, it may result in a poorer ranking of the company. Furthermore, for the Fortune China CSR 100 Ranking analysts limited their analysis to data within a specific window of time (2009 - 2010). Data relating solely to activities conducted prior to this period were not recognized and those without a CSR report for fiscal year 2009 could not be ranked.

    We understand that CSR expectations are constantly changing and therefore we seek to improve our methodology on a continuous basis via regular review of our assessment criteria with the Research Board and external stakeholders. Through such efforts we endeavor to maintain the quality and reliability of the Fortune CSR 100 Rank now and in the future.

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