迪士尼

    迪士尼公司（Disney）可以使用多种素材，激发3.25亿Facebook粉丝的怀旧情结和忠诚度（这一数据包括各个业态页面的粉丝）。公司从最受粉丝喜爱的电影中截取照片，发布之后往往能获得数万粉丝给出“喜欢”的反馈，尽管这无法改变电影《异星战场》（John Carter）让公司遭受巨额亏损的现实。迪士尼粉丝可以下载各种桌面墙纸，还能查看时下最热闹的是哪些电影的粉丝页面。

Disney

    There's a lot of material with which Disney can invoke the nostalgia and loyalty of its 325 million Facebook fans. (That figure combines its various properties' pages.) Photo posts of moments from the company's most beloved films regularly draw tens of thousands of "Likes," even if those couldn't save "John Carter" from costing the company a major write-down. Disney fans can download various desktop wallpapers and see which movies' fan pages are generating the most buzz.

星巴克

    大约18万人（和约3,000万粉丝）在Facebook上讨论星巴克咖啡（Starbucks），因此该公司在Facebook上的页面和其他公司有很大不同。人们可以从访客的Facebook好友聊星巴克的帖子中可以找到优惠信息、合适的社区服务和对不满消费者的直接反馈。此外，用户还可以轻松管理星巴克会员卡，或向朋友发送电子礼物。

Starbucks

    The coffee company's Facebook page will look more different than many other corporate sites given the almost 180,000 people (and nearly 30 million fans) talking about the company on Facebook. Mixed in between posts mentioning the company by a viewer's own Facebook friends, you'll find deals, a healthy dose of community service, and direct feedback for upset customers. It's also easy for users to manage their Starbucks card or send e-gifts to friends.

谷歌

    谷歌公司（Google）帐户“A Googler”拥有大约46万粉丝，定期发帖，介绍谷歌的功能和内部观点。例如，近期的一个链接指向公司官方博客的一篇文章，内容是公司筛选最差广告的做法。此外，谷歌公司还慷慨地设置了一些外部链接，指向介绍公司实践。但是，谷歌公司在Twitter上的影响力在于其个性化帐户的深度，而这也正是我们将这家公司选为1月社交媒体明星公司的原因之一。谷歌开设了一批提供定向更新的专属账户，谷歌地图（Google Maps）、谷歌开发者（Google Maps）和谷歌分析（Google Analytics）只是其中三个，各有10万多粉丝。

Google

    "A Googler," the @google account with about 4,600,00 followers, regularly posts new Google functionalities and inside looks, such as a recent link to an official blog post on how the company screens out bad ads. Google also generously links out to articles shedding light on company practices. But the strength of Google's Twitter presence, one of the reasons we named it a social media star in January, lies in the depth of its specialized accounts. Google Maps (@googlemaps), Google Developers (@googledevs) and Google Analytics (@googleanalytics) are just three of the group of dedicated accounts that provide more targeted updates, each for over 100,000 followers.