沃尔玛

    眼下，零售巨头沃尔玛公司（Wal-Mart）正面临墨西哥行贿丑闻带来的冲击，但它至少还能从其Facebook充满友善气氛的页面中寻求到些许安慰。沃尔玛在社交网络Facebook上共有1,500多万粉丝。任何一天，就算只有其中一部分消费者在关注沃尔玛，它仍然是一个健康的受众群体。沃尔玛常规的促销活动都能吸引成千上万的消费者给出“喜欢”的反馈，而最近的复活节填空题更是带来了11,000多条评论。但是，沃尔玛的优势不仅如此，因为沃尔玛拥有大量粉丝。另外，它的公司页面在产品宣传以及与粉丝互动之间实现了良好的平衡，其中大部分内容均绑定节假日，如“全国宠物狗节”。

Wal-Mart

    As the company faces the fallout of alleged bribery in Mexico, it can take comfort in the friendly confines of its Facebook page. The retail giant has over 15 million fans on the social network. Getting even a fraction of those consumers to pay attention on any given day means a healthy audience. Promotions routinely receive thousands of "Likes," while a recent Easter fill-in-the-blank question inspired over 11,000 comments. But the company isn't just good because it has a large following. Its corporate page strikes the right balance of product announcements and fan interaction, much of it pegged to holidays such as "National Puppy Day."

家得宝

    家居用品零售企业家得宝（The Home Depot）拥有60多万粉丝，页面包括公司“围裙博客”（Apron Blog）中的各种帖子、产品特卖信息和来自园艺部的各种令人愉悦的美学产品。此外，家得宝还定期在页面发表照片帖子，组织产品竞猜活动，实现与粉丝的互动。但是，家得宝注重员工在本地社区开展的服务项目时，其Facebook页面最引人入胜，同时也最有利于企业形象。

The Home Depot

    The home improvement retailer reaches its over 600,000 fans with a mix of posts from the company's "Apron Blog," special sales, and more aesthetically pleasing offerings from its garden department. The company also engages its base with regular photo posts asking fans to guess the identity of a product. But the company's Facebook page is most interesting -- and good for its corporate image -- when it focuses on local community service projects conducted by employees.

百事可乐

    软饮料企业百事可乐（Pepsi）为其800万Facebook粉丝提供“百事大酬宾”的优惠，但是其页面更多是一种用户驱动型营销的有效载体，比如照片上那些用百事易拉罐或百事可乐瓶摆成的逗趣造型或场景，例如作为一条汽艇的背面。此外，其页面还包括近期百事可乐广告单元和幕后花絮，比如“与星共舞”的编舞马克•巴拉斯的一段视频。

Pepsi

    The soft drink company offers "Pepsi Deals" discounts to its 8 million Facebook followers, but its page serves as an effective vehicle for user-generated marketing of a kind--photos of Pepsi cans or bottles in interesting poses or settings, such as the back of a power boat. The page also features recent Pepsi advertising spots and behind-the-scenes clips from, such as one video of "Dancing with the Stars" choreographer Mark Ballas.