斗转星移，时代公司苦寻数字时代救世主

    杂志行业仍在寻找能带领它们抵达数字应许之地的摩西，但要找到真正的先知绝非易事。过去一年，时代华纳（Time Warner）就遇到了这个问题，因为它旗下的杂志业务时代公司（Time Inc.）董事长兼首席执行官安•摩尔在效力32年后于2010年8月离任。时代公司拥有包括《财富》杂志在内的约115份杂志。

    当时杰克•格里芬似乎是个合适的人选——他曾担任美国出版和电视公司Meredith Corp的杂志业务总裁。摩尔在声明中称：“一段时间以来，我相信杰克是时代公司下任首席执行官的合适人选，我很高兴看到将由他带领公司走向未来。”。

    但六个月后，时代华纳的首席执行官杰夫•比克斯就明确表示，他并不这么认为。比克斯2月份在致员工的邮件中写道，格里芬的管理风格“与时代公司和时代华纳无法融合。”

    11月份，比克斯宣布将由狄杰斯（Digitas）首席执行官劳拉•朗格填补时代公司空缺的首席执行官一职，2012年1月起生效。

In search of a digital savior

    The magazine industry is still searching for a Moses to lead them to the digital Promised Land, but legit prophets are hard to come by. Time Warner ran into this problem this past year, when Ann Moore, the head of its magazine division Time Inc., left her job in August 2010, after 32 years with the company. Time Inc. owns about 115 magazines (including Fortune.)

    Jack Griffin seemed like a good fit -- he was formerly the president of Meredith Corp's magazine group. "I have believed for some time that Jack is the right person to be the next CEO of Time Inc., and I couldn't be more pleased that he will lead this company into the future," Moore said in a statement.

    But after just six months on the job, Time Warner CEO Jeff Bewkes made it clear that he didn't agree. In an email to staff in February, Bewkes said that Griffin's management style "did not mesh with Time Inc. and Time Warner."

    In November, Bewkes announced that Digitas CEO Laura Lang would fill the vacant chief exec spot at the magazine publisher in January.