不过在LivingSocial的首席执行官蒂姆•奥肖内西看来，仍有一个重要的领域是Groupon的短板——这就是创新。上周在科罗拉多州阿斯彭（Aspen）举办的《财富》科技头脑风暴大会（《Fortune》Brainstorm Tech conference）上，奥肖内西毫不客气地批评了他最大的竞争对手Groupon。
我们已经成立四年了。其中大部分的时间我们都在网上和网下开拓市场。（我们的团购业务则刚起步两年）。最近，我们推出了一款名叫“Living Social Instant”的即时团购服务，它可以让你买到便宜的午餐。围绕着这项服务，我们还开展了“一元午餐日”活动。
我们推出了LivingSocial Instant以后，Groupon不久也推出了他们的即时团购服务（Groupon Now），它完全克隆了我们的LivingSocial Instant。我们推出了旅游类团购服务LivingSocial Escapes，不久Groupon也推出了Getaways，完全就是我们的产品的翻版……也就是说，我们推出了LivingSocial Instant和LivingSocial Escapes，他们就跟风推出了与之竞争的产品。
Few areas in tech are more buzz-worthy than the daily deals space right now. Groupon, often dubbed the world's "fastest-growing company," recently filed for an IPO, while LivingSocial, which reportedly picked a team of underwriters for its own public offering, isn't far behind.
But as LivingSocial CEO Tim O'Shaugnessy sees it, there's one crucial area where Groupon lags: creativity. During last week's Brainstorm Tech conference in Aspen, Colo., O'Shaughnessy took a few a swipes at his biggest competitor.
Here's an edited portion of his comments:
The concept of aggregating a lot of people together in order to get discounts from a business, whether it's large or small, is not novel and has been around forever. But I think a couple of things have happened that have allowed this aggregation to occur in a pretty short period of time. Even five, 10 years ago, you couldn't go to Google (GOOG), you couldn't go to Facebook social ads and actually target people at scale in a particular metropolitan area. You can do that now, so you can actually aggregate that user base.
We're about four years old. We've been playing around in the online to offline world for most of those four years. (From a daily deals perspective, it's been about two.) Recently, we did a dollar lunch day around a new product called Living Social Instant, and a real-time product where you as a consumer are going to go grab lunch somewhere.
There are probably 30 places you could go within three blocks of where you live, and right now there's no incentive for you to go to one place over another. So we're providing the ability for merchants to bid for your business, and they can do it in a way where, if their lunch rush is slow, they can actually put something live at that point in time.
So we launched LivingSocial Instant, and Groupon launched their clone of that later [Groupon Now]. We launched LivingSocial Escapes; they just launched Getaways, their clone of that, following that. ... We launched LivingSocial Instant and we launched LivingSocial Escapes, and they've since launched -- subsequently launched -- competing products.
We're continuing to build new product releases, and really be that connective tissue, and I think at the end of the day, we're pretty much focused on operating and bridging that gap, and we can do that successfully.