根据广告公司Fluent本周四发布的一项调查显示，如果iPhone 8的售价超过了1000美元，将仅有13%的消费者愿意购买。如果iPhone 8的售价达到传说中的1400美元，愿意“割肉”的消费者将仅有8%。有三分之二的消费者表示，1000美元以上的iPhone 8实在“太贵了”。只有12%的消费者认为，即便卖到了这个价格，iPhone 8也将是物有所值的。
几个月来的各种传言表明，苹果今年将同步推出三款新iPhone。其中两款又被称作iPhone 7s和7s Plus，它们只是在去年的iPhone 7和7 Plus基础上的小幅升级，价格预计也将与去年持平。作为参考，去年iPhone 7的上市价是649美元，7 Plus是769美元。
而第三款iPhone也就是传说中的iPhone 8就不一样了。据称iPhone 8采取了全新的设计，正面搭载了一款全面屏，而且苹果在这块屏幕上首次采用了OLED技术，而非苹果万年不变的液晶屏。OLED屏不仅更加明亮，也能带来更好的视觉效果。
除了以上新功能和新设计，iPhone 8还搭载了其他一些黑科技，比如面部识别功能，使得iPhone 8的售价很可能将达到1000美元以上。有些报道甚至称iPhone 8的售价最高将达到1400美元——当然，这还要取决于iPhone 8的最终配置。
相比之下，去年最高配的iPhone 7 Plus的售价是969美元。
关于iPhone 8的售价是否可能过高，“果粉”和“果黑”之间已经爆发了激烈的论战。一般来说，1000美元的售价是个门槛，所有的手机厂商都不太敢迈过这条警戒线。比如三星最新推出的高端旗舰Galaxy Note 8的售价也就只有960美元。
In a study released on Thursday by ad company Fluent, just 13% of American consumers said that they would buy the iPhone 8 if its price is over $1,000. That number drops to just 8% if the iPhone's cost peaks at the rumored $1,400. Two-thirds of consumers said an iPhone 8 that could cost $1,000 or more is simply "too expensive." Just 12% said the price would be right.
Rumors have been swirling for months that suggest Apple is working on three new iPhones this year. Two of those, believed to be known as the iPhone 7s and iPhone 7s Plus, will likely be minor upgrades over last year's iPhone 7 and iPhone 7 Plus. They're expected to cost about the same as last year's handsets, which start at $649 for the iPhone 7 and $769 for the iPhone 7 Plus.
The third device, rumored to be known as the iPhone 8, is a different story. That device is expected to come with a revamped design, featuring a screen that nearly entirely covers its face. That screen will also likely use organic light-emitting diode (OLED) technology, rather than the liquid crystal screens Apple has used in all previous iPhones. OLED screens generally deliver better and brighter visuals.
Aside from the revamped screen, the iPhone 8 could also come with an all-glass design and is expected to support wireless charging—another first for Apple.
Those new features and design, along with other upgrades, like facial-scanning component, are expected to push the iPhone 8's price up to more than $1,000. And some reports have said that it could top $1,400, depending on exactly what Apple bundles with the smartphone.
In comparison, the iPhone 7 Plus tops out at $969.
There's been some debate between Apple fans and detractors over whether the iPhone 8's possible price tag would be too expensive. And generally speaking, the $1,000 mark is an imaginary line that smartphone makers are loath to cross. For instance, Samsung's most recent high-end handset, the Galaxy Note 8, costs as much as $960.
But in an odd twist, Fluent, whose study was earlier reported on by 9to5Mac, discovered that even with an expensive price tag, the iPhone 8 won't be enough to actually turn consumers away. In fact, 70% of those who plan to buy an iPhone at some point in the future won't even consider buying a smartphone from another vendor, even if the alternative device is substantially cheaper.
"With such strong consumer loyalty and deferred payment plans offered by every single wireless service—consumers may be unhappy with the price hike, but will eventually shell out the money anyway," Fluent wrote in its study.
Apple is expected to unveil its new iPhones at a press event next month.