创新社交图片营销公司摘得科技头脑风暴大会“创业偶像”桂冠
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卖点：凯伦•穆恩的初创公司分析十亿多个不同的在线“指标”——例如，人们在Facebook或Twitter上关于某种潮流的评论——借此帮助时尚界人士追踪消费者的喜好。这些数据对于商家明确库存商品种类，减少商品积压也非常有帮助。穆恩表示，事实上目前超过50%的商品都是亏本出售。但有了Trendalytics，这个比率将会大大减少。 评委点评：“你们打算怎么让商家掏钱用你们的服务？”MediaLink的首席运营官温达•哈里斯•米勒德说。“他们都是出了名的小气，所以，我想知道你们怎么界定这个市场的规模？” 卖点：曾经的纽约人凯尔•王提出，凡是有品牌营销的地方，用户生成的照片和视频就是王道。“这些照片不只顶1000句话，它们实质上是价值千言的代言，” 凯尔•王表示。因此，他研发了Pixlee，能让品牌追踪，用户上传到哪些媒体的内容可能会让消费者产生共鸣，进而扩散到这个品牌不同的平台上，包括社交平台。据凯尔•王透露，Pixlee目前已经拥有包括可口可乐（Coca-Cola）、坚宝果汁（Jamba Juice）、宝马（BMW）和雀巢（Nestle）在内的多家合作伙伴。 评委点评：“我想知道你的竞争对手都有谁，”米勒德沉思着说，她表示已经见过至少一个类似的商业创意。“我的另一个问题是：分销平台的问题。消费者要怎样才能发现它呢？” 获奖者： 季军：PureWow公司（支持率21%） 亚军：Stir公司（支持率31%） 冠军：Pixlee公司（支持率 34%）（财富中文网） 译者：甘晓丹 |
The pitch: Karen Moon’s startup dissects over 1 billion different online “signals” — like for instance, what people are saying on Facebook FB -1.08% or Twitter TWTR -1.12% about a certain trend — to help fashion industry professionals keep track of what’s popular with shoppers. The data also proves helpful for merchandisers to figure out which items to stock so they’re less likely to have excess, unsold inventory. Indeed, Moon says over 50% of all merchandise is currently sold at a loss. But with Trendalytics, that percentage could be significantly less. Judge’s critique: “How are you going to get merchants to pay for this?” asked Wenda Harris Millard, COO of MediaLink. “They are notoriously cheap, so I’m wondering how you sized this market.” The pitch: Former New Yorker Kyle Wong argues where brand marketing is concerned, user-generated photos and videos are king. “These photos aren’t just 1,000 words, they’re worth 1,000 words of endorsement,” argued Wong. So he developed Pixlee, a service that lets brands track which user-uploaded media are likely to resonate with shoppers and distributes them across the brand’s different platforms, including social media. According to Wong, Pixlee already has partners that include Coca-Cola CCE -0.50% , Jamba Juice, BMW and Nestle. Judge’s critique: “I’m wondering about your competition,” mused Millard, who said she’s come across at least one other similar business. “My other question: distribution platforms. How do consumers discover it?” The winner: 3rd place: 21% PureWow 2nd place: 31% Stir 1st place: 34% Pixlee |
