百事可乐公司在美国餐厅协会展（National Restaurant Association Show）上推出了这款自助设备。据这家公司的网站显示，消费者可以在美国的50个地方尝试使用Spire。
百事可乐公司全球饮料集团总裁布拉德•杰克曼告诉《纽约时报》（New York Times）：“冷饮柜台最初起源于药店，在冷饮售货员的手中会变幻出各种令人惊讶的创意和花样。但在过程中，这种用户体验却变成了交易，现在我们将改变这种状况。”
PepsiCo. (PEP) has entered the make-it-yourself soda space with the announcement of Spire, a new machine that can stir up over 1,000 flavor combinations of carbonated beverages at locations such as restaurants and movie theaters.
The self-service equipment was unveiled at a National Restaurant Association Show and there are already around 50 locations in the U.S. where customers can try out Spire, according to the company's website.
The machine, which is sleek and resembles an Apple (AAPL) product more than anything else, situates itself as a direct competitor to Coca-Cola's (KO) Freestyle.
The "first digital fountain that lets you personalize your favorite Pepsi brands," Spire aims to let customers "explore new taste territories from a sleek, digital touch screen," Pepsi said.
"Soda fountains in pharmacies and apothecaries, where this all started, were points of engagement where an amazing amount of creativity and innovation took place at the hands of the soda jerk. But somewhere along the line, what was an experience has turned into a transaction, and that's got to change," said Brad Jakeman, president of PepsiCo's global beverages group, toThe New York Times.
Earlier in April, news that PepsiCo was in talks to buy stakes of SodaStream emerged, illustrating another way the beverage and food company has sought to expand its portfolio as sales for the soda industry continue to dip.
Earlier in the year, news broke that PepsiCo partnered with Bevyz, a European company that sells beverage systems for the home.