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商业 - 科技

微软要玩原创视频了

John Gaudiosi 2014年05月05日

Xbox娱乐工作室高管透露,微软公司正在制作用于在Xbox平台上播放的原创电视节目,包括纪录片、真人秀、游戏改编影视剧以及电视剧等,而交互性将是它的杀手锏之一。

    特勒姆说:“我们正在与微软工作室进行密切合作,而且发现他们的创意流程和我们并没有太大的区别。构建游戏的复杂性以及游戏设置的重点也让我们受益良多,因为随着时间的推移,我们也需要创造更能让人沉浸其中的故事体验。在我们持续构建Xbox娱乐工作室的过程中,能够接触到微软的人才,实际是一次无可比拟的机会。”

    喜剧也是Xbox瞄准的目标之一。《非凡的信徒》(Extraordinary Believers)就是美剧《机器鸡》(Robot Chicken)的出品方Stoopid Buddy Stoodios的一部最新力作。本剧将真人秀、即兴喜剧和CGI人物形象融合进了一个原创故事中。三个中世纪的人物“穿越”到了当代的洛杉矶,他们必须找到传说中有魔力的蘑菇才能回家。列文表示,这部剧集背后的技术不仅很酷,而且它使微软有能力据此开发一款休闲游戏或视频游戏,描述来自另一个世界的人物千方百计从我们的世界里逃出去的故事。

    另外,Xbox还在与萨拉•丝沃曼、迈克尔•塞拉、蒂姆与艾瑞克以及瑞吉•沃兹等名流共同开发一档尚未命名的半小时喜剧真人秀节目。每周都会有一名不同的喜剧明星主持节目,在节目上露面的其他嘉宾都是新人或默默无名的人才。试播集将由萨拉•丝沃曼主持,丹尼尔•凯利森(代表作《Crank Yankers》)将担任制片。这部剧将从六月起开始拍摄。

    Xbox平台使微软有能力在今年的任何时候推出自己的互动试播季。过去好莱坞常有花了数亿美元重金打造的剧集最终无法播出的情况,但这种情况对于移动平台上总是对内容有需求的新一代玩家来说已经是过去时了。微软可以测试一个节目,迅速获得反馈,然后把它拍成电视剧或是把它砍掉。

    列文说:“这些还只是冰山一角,它在活动直播、无剧本节目、电视剧、喜剧和原创编程内容方面都大有可为。”(财富中文网)

    译者:朴成奎

    Comedy is also in the mix for Xbox. Extraordinary Believers is a new series from Robot Chickencreators Stoopid Buddy Stoodios (Seth Green, Matt Senreich, Eric Towner, and John Harvatine IV) that blends reality TV, improv comedy, and CGI characters into an original story. A trio of medieval characters is transported to Los Angeles and needs to find magic mushrooms to return to their home. Levin said the technology behind this series is not only cool, it also affords Microsoft the ability to create a casual game or a console game about characters from another world trying to escape our world.

    There's also an untitled JASH Comedy/Variety half-hour show in development with Sarah Silverman, Michael Cera, Tim and Eric, and Reggie Watts. Each week, a different comedian will host/curate a show featuring new and unsung talent, using various video formats. Silverman will host the pilot episode, and Daniel Kellison (Crank Yankers) will executive produce. The series has a pilot commitment and will begin shooting in June.

    In a way, the Xbox platform is affording Microsoft the ability to have its own interactive pilot season any time of the year. The traditional model, where Hollywood studios waste hundreds of millions of dollars on shows that never reach air, is outdated for today's mobile, always-on-demand generation of gamers. Microsoft can test a show, get immediate reaction, and then tweak it for a series, or completely scrap it.

    "This is the tip of the iceberg of a pretty robust pipeline across live events, unscripted, drama, comedy, and original programming," said Levin.

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