这家8,000平方英尺（约合743平方米）的店面倒是值得好好说说。但《克莱恩纽约商业周刊》(Crain's New York Business)报道称，谷歌有意将这家位于格林街131号、地处纽约SoHo高档购物区的店面作为自己的第一家实体店，相关协议据说很快就将签署完成。
谷歌拒绝就这件事发表评论。但房地产经纪人康索洛向《财富》(Fortune)记者证实，谷歌近几个月一直寻求购买一间店面。尽管身为纽约格拉斯艾丽曼房地产零售集团(Douglas Elliman Real Estate)董事长的康索洛并没有亲自参与这桩交易，但他说，谷歌一直对距离最大竞争对手只有一个街区之遥的格林街情有独钟。
谷歌近期在硬件市场持续发力，相继推出了Nexus平板电脑和智能手机，Chromebook Pixel笔记本电脑以及Chromecast电视，很快还将推出穿戴式科技产品谷歌眼镜(Google Glass)和智能手表。在这种背景下，开设一家旗舰店对谷歌或许是好事一桩。
马尔普鲁说：“在我看来，这家零售店介于快闪店( pop-up store)和旗舰体验目的地之间，前者是一种营销手法，后者则是为了带来真实的使用体验。”
Just 295 feet down the block from Apple's (AAPL) first retail store sits an empty space that could not only make history but also change the face of the Google (GOOG) experience.
That's a lot to be said for an 8,000-square-foot storefront, but according to Crain's New York Business, Google is reportedly close to signing a deal to debut its first ever brick-and-mortar store at 131 Greene St. in New York City's trendy SoHo shopping district.
Google declined to comment for this article. But real estate agent Faith Hope Consolo confirmed to Fortune that Google has been seeking out a space for months. The chairman of New York's Douglas Elliman Real Estate retail group is not involved with the deal, but says Google has been focused on Greene Street, just one block away from its largest competitor.
A flagship store could serve as a boon to Google as it ramps up efforts to become a hardware player with its products including the Nexus tablet and smartphones, Chromebook Pixel laptop, Chromecast for television, and the forthcoming wearable tech Google Glass and smartwatch.
But whether that's enough to sustain a retail store isn't the question, according to Sucharita Mulpuru, an analyst with consulting firm Forrester Research.
"To me it's somewhere between a pop-up store, which is a marketing contest, and a flagship experience destination that is intended to bring an experience alive," Mulpuru says.
The store could serve as a Google museum providing new exhibits and ideas every few weeks. Mulpuru argues it is more akin to an on-land version of the mystery Google barge afloat along the West Coast, providing the tech firm yet another tourist attraction.
"Everyone is fascinated by the behind-the-scenes innovation showcases," she says. "It's like the equivalent of having the 60 Minutes announcement of the drone every few months."
A spot in SoHo wouldn't be the company's first testing of the retail space. Late last year Google launched Winter Wonderlabs, or pop-up shops in six cities around the country that showcased its latest products during the holidays, signaling what many speculated as a precursor to a more permanent presence.
Aside from a groundbreaking foray into retail, Google is also playing catch-up. While Apple pioneered the tech retail space through its harmonious ecosystem connecting its hardware and operating system, Microsoft (MSFT) and Windows struggled with tying its devices into their software-driven business. It's hard to measure the success of the Microsoft store -- which launched in 2012 -- since the company doesn't disclose revenue for its retail operation, but Microsoft is far from making its hardware as popular as Apple or Google.