订阅

多平台阅读

微信订阅

杂志

申请纸刊赠阅

订阅每日电邮

移动应用

专栏 - 苹果2_0

台湾供应商销售下滑无碍苹果未来表现

Philip Elmer-DeWitt 2012年07月11日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
供应商的业绩普遍被视为上游企业未来表现得晴雨表。今年六月,苹果台湾供应商的销售额下降了13%,但是分析师称,出现下降的部分原因可能在于供应商其他客户销售乏力,而不是因为苹果本身。他依然坚持苹果1111美元的目标股价。

    投资公司Topeka的布莱恩•怀特一直在跟踪一批台湾电子产品供应商的业绩,并将其作为苹果(Apple)未来业绩的“晴雨表”。本周一上午,怀特与客户分享了一个坏消息。

    怀特的“苹果监控表”中只有一家公司尚未提交收益报告,其他公司的销售额在六月环比下降了13%,相比之下,过去七年,六月份的销售额同比平均增长1%。

    第二季度,这些供应商的销售额也相应下降,降幅达8%,而在过去五年,销售额在第二季度都上涨了8%。不过,情况仍好于苹果在四月份给出的收益指引,怀特称,苹果当时预测降幅可能会达到13%。

    尽管如此,怀特仍坚持他对苹果给出的1,111美元的目标股价——这是我们所见到的最高的目标股价。怀特指出,苹果供应商销售额下降,部分原因可能在于这些公司其他客户销售乏力,而不是因为苹果公司自身的问题。他最后给出了积极的结论:

    我们仍然认为,在眼下这种不明朗的环境下,进入2012年下半年,投资高科技公司的最佳选择依然是苹果公司。即便在2008至2009年金融危机期间,苹果公司的收入在2008年增长了40%,在2009年增长了20%;相比之下,整个科技界收入下降了20-30%。今年也非比寻常,我们相信,苹果公司在今年下半年推出新产品的力度将超过历史同期,我们预计它将推出iPhone5以及“迷你版iPad”,并有可能推出一款苹果电视机。我们也期待着中国移动(China Mobile)可能在2013年上半年开始销售iPhone,这将令投资者们兴奋不已。(粗体字是我们标注的)

    译者:项航

    Topeka's Brian White, who tracks the performance of a collection of Taiwanese electronics suppliers as a "barometer" of Apple's (AAPL) future performance, shared some bad news with his clients Monday morning.

    With only one company in his "Apple Monitor" not yet reporting, sales among these suppliers were down 13% month over month in June, compared with an average 1% increase over the past seven Junes.

    For the June quarter, sales among these suppliers were down 8% sequentially, well below the 8% uptick in the same quarter over the past five years but still above the guidance Apple offered in April, which according to White called for a 13% decline.

    White is nonetheless sticking with his $1,111 price target for Apple -- one of the highest we've seen. He points out that some of the decline among Apple's suppliers may be due to the weakness of their other customers' sales, not Apple's. And he concludes on a positive note:

    We continue to believe that there is no better tech company to own during this uncertain environment, and heading into the second-half of the year, than Apple. Even during the financial crisis of 2008-2009, Apple grew revenue by 40% in CY08 and 20% in CY09 versus declines of 20-30% across the tech world. This year is also unique in that we believe Apple is poised for the biggest second-half product launch in its history with our expectation of an iPhone 5 and an "iPad Mini", combined with the potential for an Apple TV. We also look forward to the potential addition of China Mobile (CHL) during the first half of 2013, providing plenty of excitement for investors. (emphasis ours)

我来点评

  最新文章

最新文章:

中国煤业大迁徙

500强情报中心

财富专栏