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麦当劳(McDonald's)
最受赞赏公司前50名排名:第10位食品服务行业排名:1(之前排名:1)总体得分:7.97为何受赞赏?快餐业出现了持续衰退,但麦当劳(McDonald's)为何仍是一个深受赞赏和认可的品牌?首先,麦当劳的菜单上推出了一些新品,如沙拉[内有纽曼食品公司(Newman )的低脂沙拉酱]、鸡肉卷、燕麦片和...
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Three challenges to McDonald's growth
McDonald's has long been the darling of Wall Street, posting increases in same-store sales for 30 consecutive quarters since early 2003. Even during t...
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The brilliant lessons from McDonald's recall
In Shrek Forever After, America's favorite green ogre gives up a day to get one, and then regrets his choice. Perhaps McDonald's -- now facing a $15 m...
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McDonald's wins with global palates
The American institution is doing well in a recession. Its trick: wooing consumers abroad by targeting local tastes and marketing like mad.By Blake El...
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An inside tale of Lehman Brothers' downfall
Exclusive first look: A bond trader's new book, A Colossal Failure of Common Sense, tells how the firm's leaders ignored all the warnings.By Jennifer ...
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谁该为麦当劳的萎靡现状负责?公司董事会难辞其咎
麦当劳董事长安迪•麦肯纳对麦当劳的热议愈演愈烈。该公司周一公布,11月份全球同店销售额下降2.2%,美国业务跌幅最猛(下跌4.6%)。《华尔街日报》(The Wall Street Journal)报道,这是逾14年来麦当劳美国同店销售额的最大下滑。上个月我详细介绍了麦当劳的困境,并且指出,为让这家...
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麦当劳回归本源
麦当劳(McDonald's)眼下似乎遇到了身份危机。周二,这个汉堡巨头宣布2014年前三个月的利润下降了5.2%,美国同店销售额减少了1.7%。总裁兼CEO唐•汤普森强调,麦当劳将专注于自己的核心产品,如巨无霸(Big Mac)、蛋麦满分(Egg McMuffin)和它著名的炸薯条。汤普森回归本原...
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麦当劳真的够“包容”吗?
作为对前黑人特许经营者诉讼的回应,麦当劳的董事小约翰•罗杰斯称,麦当劳是公平商业的标杆。图片来源:CHRISTOPHER GOODNEY—BLOOMBERG/GETTY IMAGES我自2003年以来便一直是麦当劳董事会的董事。我认为,麦当劳所拥有的公平商业模式在美国来说无人能居其右。一群非洲裔前特...
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A tough job for P&G's new CEO
Bob McDonald must confront the fact that consumers are trading products like Tide, Olay, and Gillette for discount names and private labels.By Mina Ki...
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福喜丑闻令麦当劳收入锐减
麦当劳(McDonald’s)在周一表示,中国政府对其在华主要供应商进行的调查,使该快餐连锁店在多个市场的销售遭受打击。麦当劳十分之一的销售额来自这些市场。这意味着,这家全球最大的快餐连锁公司今年很可能难以达到收入预期。上个月,上海的电视台播放了一期暗访节目,之后监管部门关闭了上海福喜食品有限公司(...
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