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专栏 - 人间烟火

与客户搞好关系的5大要点:如何把趾高气昂的“上帝”变成合作伙伴?

查大伟 2014年12月02日

查大伟(David Chard)是一位领导力培养顾问,在亚太地区拥有30年的从业经验。作为联心管理顾问有限公司(EngagingMinds)的创始人,他全身心致力于通过领导力和领导策略实现个人和组织向敬业型转变。他普通话流利,经常来往中国。他的联系方式是:info@engagingminds.biz
当你把一名客户当做“上帝”,你就舍弃了他们的人性。从今天开始,把你的客户“当作普通人看待”,在合适的人际关系中重新定位你的顾客。

    记住:没有你的允许,没人能够轻视你。

    2.和你一样,客户也是人。无论是什么职位、年龄,有什么经验或权力,客户也只是普通人。他们有家庭、烦恼、压力、希望和梦想。你想要的,他们也想要。他们也同样经历过悲欢离合。当你把一名客户当做“上帝”,你就舍弃了他们的人性。从今天开始,把你的客户“当作普通人看待”,在合适的人际关系中重新定位你的顾客。去了解现实生活中的他们,了解他们看重什么,有什么烦恼,设法提供帮助。他们不过是有缺点但努力做到最好的普通人。

    记住:千万不要都往自己身上揽!他们没有针对你个人!即使他们粗暴、疏远、冷漠,那又怎样。那只是他们的事,与你无关。所有成年人都知道这个道理。太介意的话,只能说明你觉得世界都是围绕你在转。并不是这样的,所以改掉这一点。

    3.注重人际关系,而不是“交易”。你有没有经常把客户看作提款机,或是只盯着交易完成时的那笔钱?这种想法相当常见。如果在你眼里,“拿到订单”、“赚钱”就是客户的代名词,那么他们的行为表现就会像上帝!毕竟,你显然根本没有把他们当人看,而是和其他人一样,想着如何从他们那里赚钱或者赚到便宜。想让他们视你为合作伙伴的话,就要将心比心,把他们视为你长期合作关系中的一部分,把他们当做客户去对待。大多数人只会动动嘴皮子,他们的实际行动充分说明了他们没有努力实现双赢。那些和你最亲密的人,你对他们的了解有多深?答案是:你们对对方都了若指掌。那么为什么不能对你的客户做到这一点?因为你并没有把他们视为潜在的朋友或长期合作伙伴。

    4. 建立共同点。将了解客户的一切当作事业来做,包括:

    ·个人经历,包括出生日期

    ·家庭成员

    ·喜欢的体育运动

    ·欣赏的名人

    ·爱好

    ·喜爱的书籍

    ·喜爱的电影

    ·喜爱的食物

    ·不喜欢的事物

    ·梦想、愿望以及目标

    Remember:no one can put you down without your permission.

    2. Customers Are Just People Like You.Regardless of their position, age, experience or power, customers are just ordinary people. They have families, problems, pressures, hopes and dreams. They have the same human needs that you do. They have experienced joys and tragedies. When you treat a customer as “Lord” you are actually dehumanizing them. So start today to “re-humanize” they way you think about your customers and begin looking at them in the context of a potential human relationship. Start to become curious about what their personal lives are like, what’s important to them, what are their frustrations and how you can help. They are just people with flaws and doing the best they can for now.

    Remember:Never, ever, take anything personally! It is NOT about you! Even if people seem rude, distant, cold, whatever. That’s about them, not you. All grown-ups know this. Taking things ‘personally’ is a sign you think the world revolves around you. It doesn’t so get over it.

    3. Focus on Relationships,Not ‘Transactions.’Do you sometimes see your customer as an ATM machine?A source of money at the end of a transaction? This is more common than you may thing. And if you see a customer only in terms of “getting the order” or “making a profit” they will not fail to act as Lords! After all, its clear you care nothing for them as people, you are like everyone else, trying to get their money, take advantage of the, etc. So if you want to be seen as a Partner, on an equal footing, start seeing and treating each customer as part of a long term relationship. Most people give ‘lip service’ to doing this but it is clear from their actual behavior that they don’t actually play a “Win-Win” game. In your close relationships, how much do you know about the people you are close to? The answer is, you know a lot and they know a great deal about you. Why don’t you know as much about your customers? Is it because you don’t really seem them as potential friends or long term partners.

    4. Establish Common Ground.Make it your business to learn everything about your customers, including:

     Personal History, including birth date

     ·Family Members

     ·Favorite sports

     ·Favorite celebrities

     ·Hobbies

     ·Books they like

     ·Favorite Movies

     ·Foods they like

     ·What they dislike

     ·Dreams, aspirations, goals

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