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苹果在避税丑闻中毫发无伤
不久前,《纽约时报》报道,虽然通用电气(General Electric)在2011年整体利润高达142亿美元,但并未向联邦政府缴纳一分钱税款。调研公司YouGov在BrandIndex网站上发布的企业声誉得分显示,通用电气声誉随后遭受重创,在很长一段时间都处于下滑趋势。但苹果(Apple)则不同。...
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Superfish事件对联想的影响:人们会原谅和忘记它吗?
联想是全球最大个人电脑厂商,在消费者中的口碑一直颇为正面。实际上,企业信誉咨询机构Reputation Institute最近还将联想评为全球声誉最好的公司之一。而现在,联想的声誉遭到了冲击。消费者曾相信把数据放在联想电脑里很安全;现在,这种信任也受到了质疑。作为消费者,我们把自己交给公司,相信他们...
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过去一年危机不断,美国人却越发信任企业
图片来源:REPTRAK随着人们纷纷质疑美国当局对新冠疫情的反应,对政府,尤其是联邦政府的不信任情绪不断走高。企业的情况如何?过去一年里,各界要求企业采取行动保护员工和客户的健康,解决结构性的种族不平等问题。在1月6日的国会山群体事件之后,企业还要协助减少未来的暴力事件。看看在当选美国总统乔•拜登就...
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财富箴言——今日发声:杰夫•贝佐斯
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.——杰夫•贝佐斯(Jeff Bezos,亚马逊网站创始人) ...
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财富箴言——今日发声:杰夫·贝佐斯
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.——杰夫·贝佐斯(Jeff Bezos,美国亚马逊网站创始人) ...
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财富箴言——今日发声:高德思
Life is too short to risk your reputation, because sooner or later a bad reputation will catch up with you, and cost you dearly.——高德思(Thomas D. Gorman...
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6月3日财富箴言
We can afford to lose money -even a lot of money. But we can't afford to lose reputation -even a shred of reputation.——沃伦·巴菲特(Warren Baffett,美国伯克希尔-哈撒...
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商务英语:今日热词——肮脏业务(俚语)
今日单词:单词get-together中文释义聚会(名词,非正式)英文释义(noun, INFORMAL) A party; any planned social gathering.例句EXAMPLE: On Friday after work several colleagues are ha...
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How Warren Buffett manages his managers
By Patricia SellersWarren Buffett calls the CEOs who run his companies “All-Stars.”The world’s most renowned investor picks his managers practically a...
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Did Goldman sell its soul for measly $1B?
Goldman Sachs has to be asking itself if it was all worth it.The Wall Street powerhouse made just $1.02 billion in fees by selling collateralized debt...
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