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When digital marketing campaigns actually work
What do you get for your digital-marketing dollars?Figuring how much revenue or brand value companies are generating from their investments in digital...
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Did the recession actually end?
The National Bureau of Economic Research is known to be slow at declaring the starts and stops of a recession, but it looks as if it might have been r...
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No holiday party this year? Think again
Even in this weird, fragmented job market, your best people are still getting offers. So how do you keep them from jumping ship? For starters, don't c...
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iPad is No. 3 holiday wish, after world peace/happiness and a laptop
One of Apple's (AAPL) public relations operatives e-mailed overnight to let me know that a Consumer Electronics Association survey -- one that put the...
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Facebook和Google:两代之争
在微博上,我介绍自己——“他是灵长目人科动物”,很多人以为开玩笑,其实真这么想。白马亦马,舍此无他。观念差异是决定性的。Google+的主要设计者之一保罗•亚当斯加入Facebook的时候说:“谷歌重视的是技术,而不是社交。”随着这位前Google社交网络研究员被Facebook挖走,两家公司的竞争...
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音乐行业新动向:自创“音乐节”
Wilco乐队的粉丝将在本月月底齐聚马萨诸塞州西部参加自创的Solid Sound 音乐节。届时,在现场乐队卡拉ok大赛中胜出的少数幸运观众将在音乐节的首夜与这支芝加哥独立摇滚乐队同台演唱。这是Wilco乐队与其粉丝在音乐节互动的最新案例,这一举措始于2010年,最初是在现代艺术博物馆Mass Mo...
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《割绳子》欲复制小鸟的疯狂
可能你已经见过围绕《愤怒的小鸟》(Angry Birds)开发的各种小玩意——T恤、帽衫、毛绒玩具、钥匙链、背包、iPhone手机套,甚至还有人字拖。现在,《割绳子》(Cut the Rope)游戏(排名第四的付费iPhone应用程序)的开发商希望也能如法炮制,开发游戏中的绿色小怪物Om Nom所具...
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《割绳子》欲复制小鸟的疯狂
可能你已经见过围绕《愤怒的小鸟》(Angry Birds)开发的各种小玩意——T恤、帽衫、毛绒玩具、钥匙链、背包、iPhone手机套,甚至还有人字拖。现在,《割绳子》(Cut the Rope)游戏(排名第四的付费iPhone应用程序)的开发商希望也能如法炮制,开发游戏中的绿色小怪物Om Nom所具...
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“黑色星期五”隐含着美国经济什么信号?
感恩节就是一个很大的考验。11月29日,美国零售联合会将发布各大商家在“黑色星期五”周末的业绩。但很多人预测,今年“黑五”的业绩不会有什么亮点。波士顿咨询集团(BCG)最新调查也预测,美国民众在接下来的几周之中将“紧缩和节俭”。BCG高级合伙人迈克•希尔维斯滕认为,“在今年的假日购物季中,消费者在购...
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Tech: Are happy days here again?
by Jon ForttIs it time to dust off the party hats?From the cheery headlines accompanying the latest round of tech earnings, you’d think so. Google (GO...
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